Director of Marketing, North America

What we’re all about:

Any company can tell you about how they are a multi award winning, market leading business and yes, we are both of those things in the world of IoT connectivity! But we’re more than that. 🌍✨ Our mission? To make IoT management a breeze for any device, anywhere. With over 20 million IoT subscriptions active in 165 countries and direct partnerships with 50+ mobile networks, we connect you to more than 750 networks worldwide, delivering unmatched value across the IoT connectivity chain.

Innovation is in our DNA, and we have an insatiable hunger to ‘wow’! 🚀 While we may not always get it right, our drive to collaborate, innovate, and achieve top-notch customer satisfaction never wavers. We offer industry expertise, stellar service support, and the most flexible, resilient, and secure connectivity solutions on the market. Our expertise spans across various sectors, including industry, agriculture, healthcare, security, transport, utilities, and smart cities.

IoT… a fancy acronym or a secret code?

The Internet of Things (IoT) is like the magical glue that keeps the world connected! 🌐✨ From ordering your favourite takeaway to the ANPR technology that helps you find a parking spot, IoT is everywhere—even if you don’t realize it. At Wireless Logic, we provide cutting-edge connectivity solutions and technologies to ensure a vast array of devices stay seamlessly connected.

Join the Wireless Logic Adventure!

The Opportunity:

This is a genuinely rare role. You will be the most senior marketing leader in North America, with the scope, autonomy, and budget to shape how a fast-growing global technology business wins in the world's most competitive enterprise market.

You will not be running a single brand. You will be the commercial architect across a portfolio of brands, each with its own marketing function, its own customer base, and its own GTM motion. Your job is to make the sum greater than the parts: aligning priorities, deploying investment where it creates the most commercial impact, and ensuring that Wireless Logic group brands carries real authority in the US market.

Our model is built on managed connectivity, deep platform capability, and long-term customer relationships. We operate through a multi-brand portfolio, each with its own market identity and customer base, united by the authority of the Wireless Logic Group. In North America, that portfolio currently spans:

• Webbing: enterprise IoT and connectivity, selling directly to global enterprises and through channel partners including Granite.
• Blue Wireless: fixed wireless access and satellite connectivity, serving global enterprises and major MSPs.
• Zipit: IoT-focused solutions for US enterprises, OEMs, and ODMs.

North America is our largest growth market and one of our most strategically important. The businesses described above have strong foundations. The opportunity now is to drive significant new business growth by orchestrating a coherent, high-impact marketing approach across all of them, and by establishing Wireless Logic as the defining enterprise IoT connectivity brand in the region.

You will have direct access to and regular engagement with the MD RoW, SVP North America and the Group CMO. The impact of this role will be visible at the highest levels of the business.

If you want to be the person who defines how a world-class IoT platform becomes a market leader in North America, this is the role.

Role Overview:

The Director of Marketing, North America is the commercial marketing lead for North America. The role is accountable for the overall pipeline value generated across all brands in the region and has the strategic and financial remit to make that happen.

This is a role that spans both leadership and execution. The three brands each have dedicated marketing managers; the role of the Director is to provide strategic direction, coordinate activity across brands and ICPs, allocate discretionary investment (and focus/expertise) to the highest-impact opportunities, and influence and develop the marketing managers who are closest to each business.

Equally, this person will lead the development of a coherent regional brand strategy, including the establishment of Wireless Logic as a recognised brand of authority in the US market, which is a critical lever for analyst positioning, enterprise consideration, and LLM-driven buyer discovery.

Your Daily Quest:🌎

1. Commercial Leadership and Pipeline Growth

• Own the primary commercial success metric for marketing in the region: total qualified pipeline value generated across all brands.
• Set and maintain clear pipeline, growth marketing and brand marketing targets in collaboration with the SVP, North America, brand MDs, and sales leadership.
• Ensure marketing activity across all brands is focused on commercial outcomes, with clear attribution, reporting, and accountability.
• Act as the primary marketing voice in regional commercial reviews and leadership discussions.

2. Discretionary Marketing Budget and Investment Deployment

• Own and manage a discretionary regional marketing budget, separate from and in addition to each brand's own marketing budget.
• Deploy this investment against the highest-impact opportunities across the portfolio, whether that is co-investment in a specific brand campaign, a cross-brand initiative, market-level brand building or a specific ICP or vertical.
• Make investment decisions based on commercial rigor: expected pipeline contribution, ICP alignment, and market opportunity.
• Manage agency, vendor and partner relationships as required to support regional initiatives.

3. Regional Brand Strategy

• Lead the development of a coherent brand strategy for North America, working collaboratively with each brand's marketing function, the SVP, North America, and the Group Brand and Communications team.
• Define and drive the positioning of Wireless Logic as the group brand of authority in the US, including its presence in analyst rankings, third-party review platforms, industry publications, and LLM discovery environments.
• Oversee the introduction of the 'a Wireless Logic Company' brand architecture across the portfolio, ensuring it strengthens rather than disrupts each brand's existing market identity.
• Ensure consistent, differentiated messaging across the portfolio that reflects each brand's ICP while reinforcing the credibility of the group.
• Lead employer brand positioning for the region in collaboration with HR and the wider group.

4. Multi-Brand Orchestration and GTM Alignment

• Maintain a clear view of marketing activity, priorities, and performance across all brands in the region.
• Identify opportunities for cross-brand coordination, shared investment, joint campaigns, or aligned ICP targeting, and drive these where they create commercial value.
• Ensure that the introduction any additional brands into the portfolio (most likely through M&A) is supported by a clear integration plan from a GTM and brand perspective.
• Provide the Group Marketing team with regular, structured insight into the US market: competitive dynamics, ICP shifts, channel developments, and emerging opportunities.

5. Marketing Leadership and Team Influence

• Provide dotted-line leadership to the marketing managers within each brand in the region, with hard-line accountability remaining with their respective brand MDs.
• Set the strategic direction and priority framework within which those teams operate, and ensure they have the support, clarity, and tools they need to execute effectively.
• Support the development of marketing capability across the regional team, sharing best practice, frameworks, and access to central resources.
• Build strong, productive working relationships with each brand's commercial and sales leadership.

6. Channel and Partner Marketing

• Provide strategic oversight of channel marketing activity in the region, including Webbing's channel programme (with VARs, MSPs, aggregators, service providers and distributors) and Blue Wireless's MSP relationships.
• Ensure channel marketing activity is commercially aligned and well-coordinated with direct GTM initiatives.
• Support the development of co-branded and partner-led campaigns where these represent a material pipeline opportunity.

7. Market Intelligence and Competitive Positioning

• Maintain a structured view of the competitive landscape in North America across each brand's primary markets.
• Translate competitive and market intelligence into actionable positioning and messaging recommendations for the brands and the group.
• Feed US market insight into the Group Product Marketing team's global competitive intelligence programme.

8. Global Marketing Collaboration

• Work closely with the Group Heads of Brand, Growth, and Product Marketing to ensure global programmes are localised effectively for the North American market.
• Provide the US market perspective into global analyst relations programmes (owned and managed by the Group Product Marketing team).
• Commission work from and brief into central specialist functions (SEO, demand generation, performance marketing, content) where these can accelerate regional outcomes.
• Participate in global marketing leadership forums and contribute to the evolution of the group's overall marketing model.

What Success Looks Like:

• NA revenue growth and total qualified new business pipeline value generated across all brands in North America are the primary commercial success metrics.
• Wireless Logic is a recognised brand of authority in the US market: measurable growth in branded search, LLM visibility, analyst coverage, and third-party review presence.
• Clear, differentiated positioning across each brand in the portfolio, with consistent group brand architecture applied.
• Strong commercial alignment between marketing activity and revenue outcomes across all brands.
• The regional marketing team operates as a coordinated, high-performing function, with clear direction, shared standards, and measurable improvement in marketing effectiveness.
• Integration of any new group brands is executed smoothly from a GTM and brand perspective, with no loss of market momentum.

The Secret Sauce:🍨

• 10 or more years of senior marketing leadership, with a strong track record in enterprise B2B technology, connectivity, telecom, IoT, or SaaS environments.
• Proven success driving pipeline and revenue growth through marketing, with clear commercial accountability.
• Experience operating across multiple brands, business units, or GTM motions simultaneously.
• Demonstrable ability to lead through influence in a matrixed organisation, building followership and alignment without direct authority.
• Experience managing and deploying marketing budgets with commercial rigor and clear ROI orientation.
• Established network and credibility in the US enterprise technology or (ideally) the connectivity market.
• Experience with or strong understanding of AI-driven buyer discovery, LLM visibility, and modern B2B digital marketing.

Skills and Attributes:

• Commercially grounded: you think about marketing in terms of pipeline and revenue, not just awareness and activity.
• Strategic and decisive: able to set clear priorities across a complex portfolio and hold the line on what matters most.
• Strong influencer and communicator: confident presenting to and challenging senior leadership, and credible with sales and commercial teams.
• Brand literate: understands how brand authority, third-party credibility, and digital presence drive enterprise consideration, especially in an AI-mediated discovery environment.
• Collaborative by instinct: works effectively across functions, geographies, and reporting lines to get the best outcome.
• Resilient and adaptable: comfortable with ambiguity, pace, and the complexity of a multi-brand, PE-backed environment

Why This Role, Why Now?

IoT connectivity is one of the defining infrastructure categories of the next decade. Wireless Logic is already a global leader, and North America is the market where the next phase of that leadership will be established. This role is the commercial marketing lead for that ambition.

You will have real authority: a senior mandate, meaningful budget, direct access to leadership, and a portfolio of brands with strong foundations to build from. You will have the support of a world-class global marketing team, and the autonomy to make the US your own.

If you are a senior B2B marketing leader who wants to play a defining role in building a global brand in the world's largest enterprise market, we would like to hear from you.

Why Come Work With Us?👋

Here’s why we’re confident you’ll love being part of our team:

• 🚀 The chance to join a creative, entrepreneurial company where bold ideas are celebrated.
• 🎓 Full training, ongoing support, and the tools to help you thrive and grow in your role.
• ❤️ We’re a company with heart. We genuinely care about our people and make sure everyone feels valued, respected, and part of the family.

Overview of interview process at Wireless Logic:

• Tele Interview – Meet the Talent team😊
• 1st Interview - Meet your manager 😀
• 2nd Stage - Meet our leadership🙂

If you require reasonable accommodation during the application and selection process, please let us know. We will work together to best meet your needs.

Ok, I'm Interested, What’s Next?🙌

Thank you so much for your interest in Wireless Logic Group, we appreciate the time and emotion that goes into an application. 

We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, due to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion but would love to stay in touch for future opportunities. 

We know the world has changed, and we want to offer our employees the chance to collaborate at our unique office spaces, whilst enjoying the convenience of working from home. We've adopted a hybrid working approach to give more flexibility on where and how we work. You'll find out more about what this means for this role during the recruitment process, but we are currently excited to have our employees experience our office culture as much as possible.

 

Wireless Logic Group unites and brings people together. We accomplish this when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture we aim to reflect the world’s diverse voices both internally and externally to ensure success in our mission.

 

By applying for this role, you are consenting for us to hold and process your data in compliance with the General Data Protection Regulations. If you have any questions or wish to exercise your right to access, erase or restrict the holding or processing of your data please contact us (recruitment@wirelesslogic.com) and we will respond to your query as soon as possible.