Senior Product Manager - Growth

Wallapop is a Barcelona based scale-up driven by the purpose to empower people to embrace a more conscious and human way of consumption. We believe in a world where collaborative economy is mainstream. This is what drives us. 💫

Wallapop operates in Spain, Italy and Portugal, offering a catalogue of several hundreds of millions of products and services. Powered by technical innovation and continuous improvement, we bring together the scale & trust of classifieds with the marketplace’s convenience & reach. 🌱 Our mission is to enable a connected trade ecosystem, making 2nd-hand the norm through smart use of technology.

The Challenge 🧩

• Own and execute the growth strategy for user acquisition and activation across Wallapop’s app and web platforms.

• Design, run, and analyze experiments to improve conversion and engagement at every stage of the funnel — from registration to the first transaction.

• Collaborate cross-functionally with engineering, design, data, and marketing to deliver impactful growth initiatives.

• Partner with the Head of Acquisition to align marketing performance (SEO, SEM, Google Shopping, App Events Optimization) with in-product experiences that drive activation.

• Leverage data and insights to identify friction points in the onboarding and listing/buying flows, then work with your team to address them.

• Define and monitor key metrics including activation rate, conversion rate, cost per activated user, and repeat transaction rate.

• Champion a culture of experimentation, using rapid A/B testing, cohort analysis, and iterative product improvements.

• Communicate learnings and results across product, marketing, and leadership teams to ensure alignment and shared growth goals.

What We’re Looking For 🔎

• 5+ years of experience as a Senior Product Manager, preferably in growth, activation, or conversion optimization roles.

• Proven experience driving measurable growth through data-informed experimentation and funnel optimization.

• Strong analytical mindset with a deep understanding of growth metrics, attribution models, and lifecycle funnels.

• Experience working with cross-functional teams — engineers, data scientists, designers, and marketers.

• Solid understanding of performance marketing and organic channels (SEO, paid search, app campaigns, social) and marketing attribution models

• Excellent communication and storytelling skills; ability to influence and align stakeholders around data-driven decisions.

• Familiarity with A/B testing tools, analytics platforms (Amplitude, Mixpanel, Looker), and experimentation frameworks.

• A passion for marketplaces, user behavior, and sustainable consumption.

What Would Be A Plus 🚀 

• Experience in marketplace or e-commerce environments, especially with supply/demand activation challenges.

• Understanding of user segmentation, CRM automation, or retention marketing.

• Technical background or comfort collaborating closely with engineers.

Do note that all our jobs are 📍 Barcelona based. We follow a hybrid model where flexibility rules. We commit to a minimum of 6 days per month in the office. Each team self-organizes to decide on cadence and in-person/remote rituals.

Wallapop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees as we want Wallapop to be a place for everyone.

Additionally to the opportunity to contribute to an agile product set up and work together towards achieving our meaningful mission, we offer the following 🍭 Perks & Benefits:

• Generous individual learning budget of 2k per year
• Group and individual English, Catalan & Spanish lessons as part of our working day
• Private Health Insurance with Alan
• Flexible working hours + intensive Fridays
• Flexible remuneration to deduct from gross salary (kindergarten/food/transport check)
• Gym & Wellness plan, including physiotherapist in the office
• Generous referral Program & Charity Donation
• Bonus for weddings & newborns
• Wallapop Renta (Tax income support)
• Monthly product advantages (Wallapop Club)
• Work anniversary Gifts and Birthday Surprises
• Contribution towards your WIFI in your monthly payroll
• One-off payment based on compensation package to go towards setting up your home office
• Relocation package (monetary support and legal advice) and visa sponsorship, if applicable
• 26 holidays per year
• TOP hardware of your choice (latest Apple or Windows)

What does the hiring process for this position look like? 👀**Please, note that all interviews take place remotely over hangouts.**

Intro Call - run by talent acquisition, focus on providing more information about the role and the company as well as going over your experience, motivation, and expectations. This usually takes 45-60 minutes.

Expertise Interview - run by the hiring team, focus on the required core skills and the ability to deliver in a given context. This usually takes 60 minutes.

Case Study Submission - you will be assigned a task to submit within 5 up to 7 days where you will be able to showcase your expertise / technical skills required for the role.

Case study Interview - You will present the case study to showcase your product expertise. This usually takes 60 minutes.

Stakeholder Interview - run by relevant stakeholders reflecting the reality of the context of the role, focus on the ability to collaborate & deliver in a cross-functional set-up. This usually takes 60 minutes.

Culture Interview - run by culture interviewers, focus on adherence to Wallapop's purpose and business proposition. This usually takes 60 minutes. 

Offer - should you be the right candidate, your offer will be discussed over a call with talent acquisition and will then be confirmed in writing.