CRM Senior Specialist

Wallapop is a Barcelona based scale-up driven by the purpose to empower people to embrace a more conscious and human way of consumption. We believe in a world where collaborative economy is mainstream. This is what drives us. 💫

Wallapop operates in Spain, Italy and Portugal, offering a catalogue of several hundreds of millions of products and services. Powered by technical innovation and continuous improvement, we bring together the scale & trust of classifieds with the marketplace’s convenience & reach. 🌱 Our mission is to enable a connected trade ecosystem, making 2nd-hand the norm through smart use of technology.

Backed by top investors such as Accel, Insight Partners & Naver Corp we bring our total valuation to 806 million EUR and are embarking on our international journey with the aim to become the world’s best unique goods trading platform.

 

The Challenge 🧩

At Wallapop, we’re looking for a strategic, user-focused CRM Specialist to lead the strategy and execution of campaigns that drive the full user lifecycle, from activation to resurrection.

This role owns high-impact initiatives and acts as a key reference within the team, connecting user insights and business goals with campaign performance. You'll be responsible for driving efficiency and impact across all key lifecycle stages.

 

What You Will Do 👇

• Lead and develop the CRM strategy, proposing new initiatives based on data-driven insights.

• Plan and launch growth-focused CRM campaigns across multiple channels (email, push, in-app, content cards).

• Identify high-impact opportunities across the user journey—from tackling friction points in early stages to building loyalty triggers and reactivating dormant users.

• Define, report, and own strategic CRM KPIs, with a focus on revenue, retention, and loyalty.

• Drive advanced insights by developing segmentation strategies, A/B testing plans, and reporting frameworks.

• Monitor and evaluate the ROI and cost-effectiveness of promotions, conducting in-depth analysis to optimize strategies continuously.

• Act as the central CRM point of contact for cross-user initiatives (like loyalty programs or promotions), coordinating closely with Product, UX, and Brand teams.

• Support and mentor junior team members, guiding them in planning, analysis, and operational excellence.

• Coordinate all creative assets for campaigns by writing detailed briefs for Designers and Copywriters and providing feedback to ensure alignment with goals.

• Lead post-campaign analysis to build playbooks, document learnings, and share insights with the wider team.

 

What We’re Looking For 🔎

• Proven experience in planning, executing, and optimizing multi-channel CRM campaigns (email, push, in-app).

• Strategic and data-driven mindset, with the ability to translate user insights and business goals into actionable campaign strategies.

• Strong analytical skills with experience defining and reporting on key metrics, especially revenue, retention, and loyalty.

• Understanding of user segmentation, A/B testing methodologies, and performance analysis.

• A user-centric approach, with experience analyzing the full user journey to identify opportunities and friction points.

• Experience in managing the creative process, from writing effective briefs to providing clear, constructive feedback.

 

Do note that all our jobs are 📍 Barcelona based. We follow a hybrid model where flexibility rules. We commit to a minimum of 6 days per month in the office. Each team self-organizes to decide on cadence and in-person/remote rituals.

Wallapop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees as we want Wallapop to be a place for everyone.

Additionally to the opportunity to contribute to an agile product set up and work together towards achieving our meaningful mission, we offer the following 🍭 Perks & Benefits:

• Competitive phantom shares package for all employees
• Generous individual learning budget of 2k per year
• Group and individual English, Catalan & Spanish lessons as part of our working day
• Private Health Insurance with Alan
• Flexible working hours + intensive Fridays
• Flexible remuneration to deduct from gross salary (kindergarten/food/transport check)
• Gym & Wellness plan, including physiotherapist in the office
• Generous referral Program & Charity Donation
• Bonus for weddings & newborns
• Wallapop Renta (Tax income support)
• Monthly plan for free shipping, bumps & home-pick-up on our services
• Work anniversary Gifts and Birthday Surprises
• Contribution towards your WIFI in your monthly payroll
• One-off payment based on compensation package to go towards setting up your home office
• Relocation package (monetary support and legal advice) and visa sponsorship, if applicable
• 26 holidays per year
• TOP hardware of your choice (latest Apple or Windows)

 

What does the hiring process for this position look like? 👀**Please, note that all interviews take place remotely over hangouts.**

Intro Call - run by talent acquisition, focus on providing more information about the role and the company as well as going over your experience, motivation, and expectations. This usually takes 45-60 minutes.

Case Study- you will be assigned a task to submit within 5 days, where you will be able to showcase your expertise / technical skills required for the role.

Expertise Interview - run by the hiring team, focuses on the required core skills and the ability to deliver in a given context. This usually takes 60-90 minutes.

Stakeholder Interview - run by relevant stakeholders reflecting the reality of the context of the role, focus on the ability to collaborate & deliver in a cross-functional set-up. This usually takes 60 minutes.

Culture Interview - run by culture interviewers, focus on adherence to Wallapop's purpose and business proposition. This usually takes 60 minutes. 

Offer - should you be the right candidate, your offer will be discussed over a call with talent acquisition and will then be confirmed in writing.