Senior Sales Director (Nordic)

🧰 Who We Are

Wakam is a B2B2C insurance company that creates white-label insurance solutions via its Play&Plug® technology platform for more than 80 partners. We provide most of our insurance products through API, and hosts white label insurance solutions via our Play&Plug technology platform.

With a footprint spanning 32 countries and revenue of more than €900 million in 2023, mostly generated outside France, Wakam is the European leader in digital and embedded insurance.

Strongly committed to social responsibility, Wakam is a mission-driven company dedicated to “enabling transparent and impactful insurance".

🚀 About the Team

The Revenue Office is at the forefront of Wakam’s European growth strategy. Our mission is to expand our presence across the Nordic region by forging high-impact partnerships with MGAs, brokers, fintechs, insurtechs, retailers, and marketplaces. We operate in 32 countries, and our commercial team reflects that diversity — agile, collaborative, and driven by performance and local market insight.

At Wakam, ambition, autonomy, and impact are not just encouraged — they’re expected and celebrated.

🎯 Your Mission

As Senior Sales Director, your mission is to accelerate Wakam’s growth across key Nordic markets. with a focus on regions where we want to strengthen our footprint (Southern, Central, or Western Europe depending on your location and expertise).

You will identify and close high-value distribution partnerships, particularly with brokers, MGAs, fintechs, insurtechs, retailers, and digital marketplaces. You’ll represent Wakam’s modern vision of embedded and B2B2C insurance — and be the local face of our “fast-to-market” promise.

Your core responsibilities:

• Lead Market Growth: Take ownership of business development across your designated European markets. Identify new leads, close strategic deals, and expand existing partnerships.

• Build Trusted Partnerships: Understand your partners’ ecosystems and propose tailored insurance solutions that match their operational models and customers’ needs.

• Coordinate Internally: Work hand-in-hand with our Underwriting, Pricing, and Delivery teams to co-build and launch insurance programs in record time.

• Focus on Profitability: You’re not just chasing volume — you ensure commercial deals align with Wakam’s risk appetite and contribute to long-term profitability.

• Act as the Local Voice of Wakam: Represent us at industry events, pitch with confidence, and build Wakam’s visibility as a tech-forward insurance partner.

• Leverage Innovation: Be AI-curious. Use CRM, automation, and AI tools to enhance your lead pipeline, commercial proposals, and productivity.

🧠 What You Bring

• Minimum 8 years of experience in commercial or business development roles, including at least 3 years in insurance (brokerage, MGA, insurtech, fintech, embedded insurance, or affinity programs).

• Deep understanding of B2B2C or embedded insurance models in a European context.

• Proven ability to build and close complex, multi-stakeholder partnerships.

• Fluency in English; fluency in another European language (Italian, Spanish, German, etc.) is highly desirable.

• Solid negotiation, pitching, and stakeholder management skills.

• Strong commercial acumen with a profitability mindset.

• Familiarity or interest in AI, automation, and data-driven decision-making tools (CRM, dashboards, etc.).

✨ Who You Are

• You’re a strategic dealmaker who also loves to get things done.

• You thrive in fast-paced, multicultural environments.

• You’re curious, tech-savvy, and open to reinventing the way insurance is sold.

• You care about the impact of your work and want to join a purpose-driven scale-up.

• You want your commercial voice to matter in shaping the future of the company.

🌟 Why Join Wakam?

• 🚀 Speed-to-market: From pricing to product launch, we move fast — 30 days for terms, 90 days to go live.

• 📊 Transparency: Full visibility on technical results. We share profits from day one.

• 🤝 Autonomy & Impact: You’ll own your market(s) and can directly influence revenue growth.

• 💡 Innovation Culture: We use AI and automation across all functions — including commercial.

• 🌍 Pan-European Reach: Collaborate with underwriting, tech, and delivery teams across 10+ countries.

• 🏡 Flexibility: Remote-friendly working model with competitive, performance-linked compensation.

🏆 Hiring Process

1. Screening interview with our Talent Acquisition Partner 
2. Interview with our CEO
3. Interview with our CUO
4. Final interview with Wakam's VP People

🙌 Welcome to Wakam

Recruitment Agencies:

Wakam has an in-house recruitment team, which focuses on sourcing great candidates directly. Wakam does not accept unsolicited resumes from agency or search firm recruiters.

Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired. When we do use agencies, we have a PSL in place, so please do not contact our managers directly.