Marketing Localization - Business Development Manager

Want to join a global company that brings the world together by producing premium media content in over 80 languages worldwide?

VSI provides language localisation and media services to the biggest brands in streaming and media entertainment. Headquartered in London, VSI consists of a global network of state-of-the-art studio facilities that use the world's best voice acting talent to tell the stories of our most watched movies and television series. VSI works across a wide range of media sectors from streaming platforms, traditional broadcast television, theatrical releases and gaming. 

Join our Marketing Localisation team

We are looking for an ambitious and commercially driven Business Development Manager to help accelerate the growth of our Marketing Localisation division. This is a high-impact role focused on building new client relationships, identifying growth opportunities, and positioning VSI as a trusted localisation partner for global brands, entertainment companies, gaming publishers, streaming platforms, creative agencies, and technology companies.

You will be responsible for developing and executing strategic sales initiatives, generating new business opportunities, and working closely with our production, operations, and account management teams to deliver exceptional client experiences. This role is ideal for someone who thrives on building relationships, enjoys uncovering new opportunities, and has a genuine passion for language, culture, media, and global content.

Key Responsibilities

Drive New Business Growth

• Identify, engage, and convert new business opportunities across entertainment, media, gaming, technology, and agency sectors.
• Build and manage a healthy sales pipeline through networking, prospecting, lead generation, and targeted outreach.
• Develop relationships with key decision-makers and stakeholders within target accounts.

Own the Sales Process

• Lead opportunities from initial outreach through discovery, solution development, proposal creation, negotiation, and contract signature.
• Collaborate with internal teams to create tailored localisation solutions that address client objectives and challenges.
• Maintain accurate pipeline forecasting and CRM records.

Build Long-Term Client Partnerships

• Establish trusted relationships with prospective and existing clients.
• Understand client goals, market challenges, and localisation requirements to uncover opportunities for expansion.
• Work alongside Account Leads and Operations teams to ensure a seamless transition from sales to delivery.

Shape Market Strategy

• Contribute to the growth strategy of VSI's Marketing Localisation division by identifying emerging trends, market opportunities, and competitive insights.
• Help define go-to-market initiatives that strengthen VSI's presence within target sectors.
• Represent VSI at industry events, conferences, networking opportunities, and client meetings.

Expand Service Adoption

• Promote the full breadth of VSI's capabilities, including transcreation, multilingual content adaptation, subtitling, dubbing, accessibility, creative services, AI-enabled localisation solutions, and multimedia production.
• Identify upselling and cross-selling opportunities across existing and new client accounts.

Monitor Performance

• Track sales activities, conversion rates, pipeline development, and revenue performance against agreed targets.
• Provide regular reporting and market feedback to support strategic decision-making.

What We're Looking For

Commercial Mindset

• Proven success in business development, sales, or client acquisition roles.
• Strong consultative selling skills with the ability to uncover client needs and translate them into commercial opportunities.

Industry Knowledge

• Experience within localisation, language services, media services, creative production, digital marketing, content production, or a related industry.
• Understanding of transcreation, translation, multimedia localisation, or global content adaptation is highly desirable.

Relationship Builder

• Excellent communication and presentation skills with the confidence to engage senior stakeholders and decision-makers.
• Ability to develop trusted client relationships that drive long-term growth.

Strategic and Proactive

• Comfortable identifying opportunities, developing sales strategies, and working independently to generate results.
• Strong commercial awareness and ability to navigate complex client organisations.

Technology & Tools

• Experience using CRM platforms such as Pipedrive, Salesforce, HubSpot, or similar.
• Familiarity with LinkedIn Sales Navigator and modern prospecting tools.

Global Mindset

• Appreciation of cultural nuances and the role localisation plays in helping brands connect with audiences around the world.

Desirable Experience

• Experience selling to entertainment & media, streaming, gaming, technology, or advertising sectors.
• Knowledge of multimedia localisation, global marketing adaptation, creative production, or promotional content services.
• Exposure to AI-enabled localisation workflows and technology-driven content solutions.

Why Join VSI?

• Work with some of the world's most recognised entertainment, gaming, technology, and consumer brands.
• Be part of a growing and innovative localisation business at the forefront of AI, media, and global content adaptation.
• Collaborate with industry experts across production, creative, technology, and client services teams.
• Play a key role in shaping the future growth of VSI's Marketing Localisation division.

What else is on offer?

• Private medical insurance
• Enrolment to company salary sacrifice pension scheme
• Discounted gym membership
• Cycle-to-work scheme
• Travel card loan
• Regular social activities