Product Manager - Volkswagen Passenger Cars

There has never been a more exciting time to join the world of mobility!  The automotive industry will change fundamentally by 2030: electric drive and fully-networked transportation with autonomous drive will determine how we move around in future. With the Group strategy “NEW AUTO – Mobility for Generations to Come”, the Volkswagen Group is a significant driver of this transformation. 
Volkswagen Group Ireland (VGIE) is wholly owned by Volkswagen AG, the largest automotive company in the world with many of the most iconic automotive brands. In Ireland, we are the national sales company of six brands - Volkswagen, Audi, Skoda, SEAT, CUPRA and Volkswagen Commercial Vehicles. Our combined share of the Irish automotive market is 25%. 

Volkswagen Passenger Cars (VWPC) is one of the most renowned automotive brands globally, with a rich history in Ireland as we celebrate our 75th anniversary in 2025. The brand continues to lead the BEV market in Ireland thanks to the ever-popular ID. range of vehicles. In addition to an expanded PHEV offering, 2025 also sees the introduction of the all-new Tayron to bolster the brand’s SUV range. Together with the Retailer Network and the headquarters in Germany, Volkswagen Ireland has significant ambition and plans for the future, with many exciting and innovative products planned for the coming years. 

We are currently seeking a Product Manager to join the team. This is a key role that is primarily responsible for the management of a number of models within the Volkswagen range, focused on ensuring the optimal price and specification of vehicles for the Irish market, with consideration for the competitive environment. The Product Manager is a key interface between the OEM, internal departments within Volkswagen Group Ireland as well as the Retailer Network. 

Main Responsibilities 

• Defining the optimal price and specification of Volkswagen models for the Irish market in conjunction with the HQ in Wolfsburg, Germany 

• Preparing product and price proposals (business cases) to support the introduction of new models and / or changes to the current offering in line with lifecycle management 

• Analysing and monitoring price position of competitors and market developments  

• Preparing product marketing materials including product guides and bulletins 

• Setting up and maintaining up-to-date and accurate model data in relevant IT systems 

• Supporting delivery of new product training in conjunction with Volkswagen trainers 

Required Skills & Competencies 

• Very strong attention to detail with an affinity for numbers – Maintaining accuracy and high quality of output at all times 

• Strong decision-making skills – Reacting in a timely and effective way to any deviations to plan or process in a dynamic working environment 

• Persuasive communication, negotiation and presentation skills – Prior experience working with and / or presenting to senior management is desirable 

• High level of commercial awareness and knowledge of the Irish automotive industry – Prior industry experience particularly in a Product, Planning or Sales role is desirable 

• Ability to work collaboratively as part of a diverse, motivated team – Leading by example while also demonstrating ownership of responsibilities using own initiative 

• Capable of managing multiple projects and tasks with competing deadlines and priorities – Adapting to workload demands effectively and efficiently 

Fair Processing Notice

Where your application relates to a role at Volkswagen Group Ireland Limited (‘VGIE’), VGIE will be the data controller in that regard, and your personal data will be processed for the purposes of your job application. Your personal data is processed in line with VGIE’s legitimate business interests as a data controller, as the lawful basis. Where you have applied for a role with a dealer, that dealer will be the data controller in respect of your application. Your personal data will only be held for a period of 60 days, once a decision has been made on your application. VGIE is an equal opportunities employer and does not discriminate against race, gender identity or expression, age, colour, marital status, religion, sexual orientation, genetic information, or any other characteristic protected by applicable laws, and regulations. You have a number of rights as a data subject – to exercise them e-mail privacy@vwgi.ie. For all further information on how your personal data is processed, read our Candidate Privacy Notice.