Broadcast Account Director

VCCP Roar is a fully integrated PR and marketing agency, with deep specialisms in consumer, technology, corporate reputation and financial services. The agency brought together three specialist agencies with long heritage in their specialisms: Good Relations (consumer), Harvard (tech) and Teamspirit (financial services) into one fully integrated cross-sector business.

We are disruptors of influence, on a relentless mission to challenge the norm to stay ahead of how influence is earned - and created. We're a 150-person powerhouse and from synthetic audience tools and proprietary AI technology, to thumb-stopping creativity, we are obsessed with being at the forefront of what's next.

About VCCP Roar Broadcast:

A successful, ambitious team with a proven track record of award-winning campaigns and headline-grabbing stories that make the news on social, TV, and radio. We have a huge passion for creating quality content that delivers impactful PR campaigns that get people excited.  Our broadcast team creates news, editorial audio and video packages and podcasts for some of the biggest brands in the UK and internationally. 

Our positioning is unique - we are the only broadcast agency that is headed up by current and former broadcasters, and we’re the only broadcast agency part of a PR agency (VCCP Roar), and then fully integrated within VCCP, one of the biggest independent advertising agencies in the world.

It’s a fast-paced environment, with a mix of sole broadcast clients, Roar integrated campaigns, and then VCCP network activations. Our clients include Formula 1, Mattel (Barbie & Hot Wheels), Starling Bank, Tourism Australia, Halfords and Lonely Planet to name a few.  

Our culture:

Our culture is important to us, and we are looking for people who will add to that culture, so we’re looking for:

• A collaborative nature

• An entrepreneurial spirit

• Taking pride in your work

• An honest approach

• Taking responsibility

The role:

This is a brand new role, as part of our investment in our broadcast team, focused on helping us achieve growth in 2027 and beyond. We’re looking for a capable, driven Account Director/ Senior Account Director, so if you get a buzz from winning new business and working on campaigns with real purpose and want to join an award-winning agency - this is the role for you!

We're looking for proactive, forward-thinkers with great organisational skills to lead and day to day operations on key campaigns - delivering great counsel to clients, shaping stories (everything from devising angles, briefing consumer research, proposing and negotiating spokespeople and ambassadors), creating video digital media content, delivering campaign KPIs and managing budgets. The type of work this role will encompass includes working on broadcast-specific campaigns as well as a mix of integrated campaigns, alongside PR & media relations teams.

You’ll also be responsible for hunting and winning new business to help grow our client portfolio through partner agencies and directly with new brands.

Duties and responsibilities:

Media consultancy 

• Able to demonstrate an in-depth broadcast knowledge and understanding of what makes a good story.

• In-depth experience in working with top-tier broadcast journalists and producers to deliver strong results for clients. 

Client management & account handling (approx 40% of the role)

• Meticulous campaign operations skills - leading the team in delivering strong results across

• Creating proposals and campaigns for clients

• Overseeing the organisation of campaign content - shaping research, negotiating and contracting talent/ agents, managing filming assets

• Production of broadcast schedules and overseeing sell-ins to ensure KPIs are met

• Build and maintain trusted consultancy relationships with clients through an in-depth understanding of their brand, commercial objectives, and industry landscape.

• Oversee account financial management, working with senior leaders on budget tracking, service level management, and maintaining campaign profitability.

• Establish best-practice client reporting frameworks, evaluation metrics, and regular updates.

• Ability to work on Roar Broadcast-only projects, as well as working as part of a wider integrated team. 

• Confident presentation skills – able to present to a range of audiences, either in person or on the phone. 

Business growth  (approx 60% of the role)

• Proven track record of winning new business in the broadcast space. 

• Play a key role in business development for the agency 

• Supporting pitch teams - leading section development for proposals and presenting persuasively to prospective clients.

• Contribute to agency brand awareness by developing client case studies, credentials, and award entries.

Leadership & agency culture

• Embody the agency’s principles, setting best-practice delivery standards and fostering a positive, high-performing culture.

• Motivate, mentor, and line-manage junior account team members, delegating effectively to support their career progression and ensure work quality.

• A confident and team player who leads by example – embodying the values of the agency

• Hands-on, driven, hardworking, enthusiastic and able to turn your hand to anything  - you’ll be hungry and ambitious for yourself and for your clients, a self-starter who is always on the lookout for opportunities

Role-specific skills required:

• Recent experience working in a broadcast agency environment at SAM/AD level

• Excellent presentation, communication and negotiation skills

• Demonstrable commercial experience with experience growing revenues 

About you:

• A passion for all things broadcast!

• Thrive in a high-energy, fast-paced environment, where no two days are the same

• Be proactive with a can-do attitude - be eager to get your sleeves rolled up and learn 

• Strive for excellence - be proud of your work and have meticulous attention to detail

• Friendly and approachable 

• Build rapport and be able to quickly establish excellent working relationships 

• Live and breathe the agency’s values

• A natural self-starter, can also work as part of a team across a range of disciplines

 

VCCP DE&I STATEMENT

We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know via joinus@vccp.com.

CRIMINAL RECORDS INFORMATION

As part of our onboarding process, you will be required to complete a Criminal Records Declaration regarding any unspent convictions. For roles in finance, HR, Legal, IT or senior management, we may be required to verify your declaration with a basic DBS check, as well as an Adverse Finance and ID check.