VCCP is the global challenger network for challenger brands. With more than 1,500 people across 13 offices in North America, EMEA and APAC, we challenge convention to deliver value for the world’s most ambitious organisations.
We believe transformation happens when everything works together. That’s why we bring specialists from every discipline - strategy, AI, data, media, digital, experience, branding, creativity, production, PR, CX, CRM, employee engagement and beyond - into one fully integrated network.
We were founded on the principles of simplicity, collaboration and un-preciousness, and we’ve grown by staying true to them. Today, our clients include some of the world’s most recognisable and progressive brands, such as Virgin Media O2, Barclays, Cadbury, Compare the Market, Domino’s, White Claw, easyJet, Primark and Co-op.
VCCP has topped the AAR’s annual new business ranking in 13 of the last 14 years and holds multiple Agency of the Year titles. Across every company and every capability, we share the same ambition: to challenge ourselves, challenge our clients and challenge the industry for the better.
Cowry is part of the VCCP Network. We're an award-winning, global, tech-enabled behavioural science consultancy on a mission to make businesses as human as humanly possible. Data-Driven Behavioural Design. Fuelled by AI.
Role Overview:
As a Senior Behavioural Designer, you will lead the application of behavioural design across client projects, translating behavioural science into impactful, real-world interventions. You will be responsible for consistently delivering high-quality design solutions across a variety of touchpoints, while also pushing the boundaries of how behavioural design is applied. This includes developing new approaches, contributing to frameworks, and elevating the design capability of the wider team.
Key Responsibilities:
Quality of Thinking & Output
● Take ownership of the timely delivery of high-quality behavioural design work across projects
● Lead on key sections or entire deliverables, ensuring outputs are both conceptually strong and commercially effective
● Translate behavioural insights into clear, compelling, and well-crafted design solutions
Behavioural Design Expertise
● Apply behavioural science principles to design across multiple touchpoints, including communications, UX, physical environments, and service experiences
● Develop new ways of applying behavioural design within client work, pushing beyond standard approaches
● Continuously expand your design skillset, including areas such as AI, prototyping, and motion/animation
Client Orientation
● Build a strong understanding of client contexts, challenges, and strategic objectives
● Align design outputs to client goals, ensuring relevance and impact
● Confidently present and defend work, adapting communication style to different audiences
● Develop and strengthen client relationships over time
Commercial Contribution
● Contribute to the team’s revenue pipeline through high-quality work that supports project conversion
● Support scoping and development of proposals
● Lead smaller projects where appropriate, ensuring both delivery quality and commercial viability
Commercial Contribution
● Contribute to the team’s revenue pipeline through high-quality work that supports project conversion
● Support scoping and development of proposals
● Lead smaller projects where appropriate, ensuring both delivery quality and commercial viability
People & Collaboration
● Act as a reliable and trusted team member, supporting Managers and Leads across projects
● Be a role model for junior team members, setting high standards for quality and behaviour
● Contribute to a collaborative, supportive, and high-performing team environment.
Values & Mindset
● Consistently demonstrate care, integrity, and ambition in your work
● Maintain high standards and attention to detail, even under pressure
● Bring energy, resilience, and a proactive attitude to both project and team environments
Technical Skills
● Proficiency in Figma, Sketch, and Adobe Creative Suite (including Photoshop)
● Strong understanding of sensory design principles (visual, auditory, and experiential)
● Ability to design across multiple formats: UX, communications, physical assets, and experiences Experience
● Proven experience delivering conceptually driven design solutions rooted in behavioural insight
● Experience applying behavioural science frameworks within design projects
● Strong client-facing experience, including presenting and defending design decisions
● Experience working across varied touchpoints and sectors
Soft Skills
● Excellent communication and storytelling skills, with the ability to bring behavioural thinking to life
● Strong collaboration skills within multidisciplinary teams
● High attention to detail and strong problem-solving ability
● Curious, proactive, and driven to innovate within behavioural design
Benefits
● Competitive salary and benefits package
● Opportunity to work at the forefront of behavioural science and design
● Access to proprietary behavioural and neurodesign frameworks
● Ongoing professional development and skill expansion opportunities
● Collaborative, multidisciplinary team environment
