Growth Marketing Manager

Ever imagined saying, “I helped launch the future of transportation”?

We’re rewriting the rules of urban mobility. At Vay, customers tap a button and a car arrives - with no one inside - powered by our world-first Remote Driving technology on real public streets.

We’re live in Las Vegas and scaling fast, powered by a strategic investment of up to $410 million from Grab. Our mission is simple: replace private car ownership with a faster, cleaner, door-to-door mobility model. If you want to build something real, visible, and genuinely transformative, you’ll feel right at home here.

What’s happening at Vay

• First to roll out vehicles in both Europe and the USA on public roads without a human being inside & currently the 2nd largest commercial, driverless car fleet in the Western World.
• We've partnered with Kodiak to bring remote-driving technology to autonomous trucks in the US, showcasing our ability to integrate our system into heavy-duty commercial vehicles and expand the applications of our tech across the US.
• We’ve completed 10’s of thousands of trips so far and are busy multiplying our Las Vegas fleet just to meet demand!
• ...And soon we’ll be expanding across the US & Europe 🚀

Why this role is exciting

As a Growth Marketing Manager at Vay, you aren’t just managing a budget; you are building the high-velocity engine that will bring teledriving to the masses. You will operate at the frontier of mobility, turning a complex technical breakthrough into a repeatable, scalable, and profitable user acquisition machine. You will sit at the controls of a sophisticated growth stack, tasked with cracking the code on how to move a user from "curious observer" to "power user" across global markets. If the idea of optimizing a "magic" moment—where a car arrives driverless at a customer's curb—sounds like the ultimate conversion challenge, this is your playground.

What you’ll be driving

At Vay, Growth is a cross-functional discipline. You will be responsible for the health of the entire ecosystem, focusing on three core pillars:

1. The Experimentation Engine (Full-Funnel Optimization) From the first ad impression to the 1st ride, you are constantly testing hypotheses to reduce friction. You’ll dive into the data to identify why users drop off before their first ride and engineer "aha" moments through rapid A/B testing of landing pages, onboarding flows, and referral loops. Your goal is to find the levers that drive exponential, not incremental, growth.

2. Growth-Led Product Evolution You are the primary advocate for features that drive distribution. You’ll work closely with Product and Engineering to build "viral loops" directly into the app experience. Whether it’s optimizing the referral mechanics or creating "shareable" teledriving milestones, you ensure that the product is designed to market itself. You don't just market the product; you help build the parts of the product that grow the business.

3. LTV & Retention Mastery Acquisition is only half the battle. You will be the architect of our lifecycle marketing strategy, using CRM, push notifications, and incentive structures to turn one-time triers into lifelong advocates. You’ll obsess over Cohort Analysis and Lifetime Value (LTV), ensuring our Customer Acquisition Cost (CAC) remains sustainable as we scale into new, high-density urban environments.

What are we looking for

• The Growth Mindset: 6+ years of experience in Growth or Performance Marketing within high-growth marketplaces, mobility, or consumer tech.

• Data-Obsessed: You live in the dashboards. You are proficient with the modern growth stack (Amplitude, Mixpanel, AppsFlyer, or Braze) and can write the queries needed to find the "signal" in the "noise."

• The Experimenter’s Toolkit: Proven track record of running rigorous A/B and multivariate tests. You know how to design an experiment, measure the results with statistical significance, and—most importantly—fail fast and learn.

• Performance Marketing Fluency: You have a deep understanding of paid social, SEM, and programmatic, but you also know when to lean into organic growth and community-driven loops.

• Conversion Rate Optimization (CRO) Expert: You can look at a user journey and immediately spot the "friction points." You have a "product-first" approach to solving marketing problems.

• Agile & Scrappy: You thrive in the "build-measure-learn" cycle. You are comfortable balancing high-level channel strategy with the hands-on execution of setting up campaigns and tweaking copy.

• Collaborative Operator: You can translate "growth speak" into "product speak," working seamlessly with designers and engineers to implement tracking and UI changes.

Why choose Vay

💪A global team of smart, motivated people from 30+ countries who love tackling hard problems and turning bold ideas into reality.

🌍 Huge scope for impact in a fast paced environment

💰 ESOP stock options: A stake in Vay’s future - not just a salary.

🌴 Unlimited Paid Vacation Days

🎫 401(k) programme

🏥 Health, Dental & Vision Insurance 

🚗 All Vay team members receive 30% off their Vay rides

🏋️‍♂️ Wellness Hub free gym access & wellness app subscriptions

🛍️ Exclusive external discounts

✈️ Relocation financial assistance when relocating to Las Vegas 

🎊 Regular team events throughout the year

For more information on Vay’s physical demands, working environments and safety requirements, you can review this link. We’ll also cover anything specific to this role during the first interview.

We’d love to stay connected for future opportunities, so feel free to include your LinkedIn profile when you apply.

We welcome applications from all backgrounds and experiences. If you’re excited about shaping something truly groundbreaking, we’d be happy to hear from you.