Performance Media Manager

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience. 

The opportunity

At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries. 

We are proud of: 

• The work we do and the innovation we drive 
• Our values of share, care and dare 
• A workplace culture that fosters creativity, diversity and autonomy 
• Our borderless, global framework, which enables seamless collaboration 

 

The role  

Please note, we are only accepting applicants from the provinces of Ontario and Québec for this role. For Québec-based candidates, fluency in English is necessary because the position entails collaboration with teams based in the rest of Americas and occasionally in Europe.

As a Performance Media Manager, you lead digital-first media strategy and execution for complex client engagements. You bring 6-8 years of experience in digital media planning and buying, ideally within an omni-channel agency environment.

This role is ideal for someone who blends hands-on activation expertise with strategic thinking and thrives in a consultative, fast-evolving environment, including a strong curiosity and motivation to leverage AI-enabled tools and approaches to work smarter, faster, and more effectively. 

Reporting to Paid Media leadership, this position plays a critical role in bridging strategy and execution, managing up by supporting media leads with insights, performance storytelling, and proactive recommendations, while managing down by guiding day-to-day planning, buying, and optimization across accounts. You’ll also provide omnichannel support across integrated programs, helping connect paid digital media with broader experience, creative, strategy, and analytics efforts. 

The Performance Media Manager is responsible for planning, activating, optimizing, and scaling performance-driven media programs across paid digital channels, while collaborating closely with strategy, creative, analytics, and client teams to ensure media is fully aligned with business objectives, customer experience goals, and continuously improved through data and intelligent automation. 

You will thrive in this role if you are: 

• A curious problem solver who challenges the status quo 
• A collaborator who values teamwork and knowledge-sharing 
• Excited by the intersection of technology, creativity and data 
• Experienced in Agile methodologies and consulting

 

Role responsibilities

Media Strategy & Planning

• Lead digital media planning across paid search, paid social, programmatic display, video, and emerging platforms.
• Translate client business objectives into full funnel, performance-driven media strategies.
• Develop audience-led plans leveraging insights, testing frameworks, and emerging AI-supported planning or forecasting tools.
• Present media plans, rationale, and performance insights to internal teams and clients with clarity and confidence.
• Evaluate media opportunities, negotiate rates/added value, and maintain strong relationships with vendors and platforms.

Media Buying & Activation

• Negotiate with digital media partners and platforms to evaluate opportunities, secure strong placements, and support campaign performance.
• Execute and oversee hands-on campaign activation, optimization, and budget pacing across platforms such as Google, Meta, Amazon, TikTok, DV360, and/or the trade Desk.
• Identify opportunities to test new channels, partners, formats, and betas, and AI- enabled capabilities where appropriate.
• Leverage automation, AI-driven bidding and targeting features within platforms to enhance speed, precision, and scalability.
• Collaborate with creative, account, and analytics teams to ensure cohesion across campaign deliverables.

Measurement & Optimization

• Own ongoing optimization, performance analysis, and insight development across channels.
• Partner with analytics and data teams to ensure accurate tracking, reporting, and attribution.
• Clearly communicate results and recommendations grounded in data and business impact.
• Utilize AI-supported analytics, modeling, or optimization tools to uncover patterns, inform recommendations, and accelerate decision-making.

Client Leadership

• Serve as a senior digital media POC for clients, providing day-to-day strategic guidance while aligning closely with Paid Media Leadership across media,
• measurement, and performance.
• Deliver high-quality client service by producing timely, well-structured media outputs—including media plans, strategic perspectives, and performance nsights—that support clear decision-making.
• Collaborate cross functionally with creative, experience, strategy, and data teams to support integrated, experience-led solutions.
• Mentor junior planners and buyers, raising the bar on media excellence across the practice.
• Helping elevate media best practices and encouraging thoughtful adoption of new tools and technologies, including AI.
• Confidently present media strategies, performance insights, and recommendations to clients.

 

Must have qualifications

To be considered for this role, you must meet the following essential qualifications: 

• 6-8 years of experience in digital media planning and buying, ideally within an omni-channel agency environment.
• Strong, hands-on expertise across paid digital channels (paid social, display, programmatic, online video, search); familiarity with traditional channels is a plus.
• Proven experience managing and optimizing multi-channel budgets
• Working knowledge of tracking methodologies, measurement tools, and ad ops fundamentals.
• Experience partnering with analytics and data teams on dashboards, reporting, and measurement.
• Comfort using data to guide decisions, recommendations, and storytelling
• Strong client facing communication and presentation abilities.
• Familiarity with AI powered marketing, analytics, or productivity tools, and enthusiasm for exploring emerging technologies that enhance accuracy, efficiency and performance.
• Ability to work independently while contributing to a highly collaborative team culture.

 

Commitment to reaching all kinds of people 

We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all. 

 

The benefits  

This is a full-time position based in Toronto, Canada. The offered salary range is  80,000 - 110,000 CAD annually, depending on experience and location. 

Valtech offers a comprehensive benefits package effective after three months of continuous service:

• A comprehensive insurance plan, where you can choose the module that best suits your needs—Gold, Silver, or Bronze. The employer may contribute up to 80% of your coverage depending on the selected module. This plan includes short- and long-term disability coverage.
• Dialogue via Sun Life provides virtual healthcare services, allowing you to consult with a healthcare professional for emergencies, prescription renewals, and more. You also have access to the Employee and Family Assistance Program, as well as a complete mental health support program.
• A $500 Personal Spending Account, which can be used for healthcare reimbursements, gym memberships, public transit passes, office supplies, or contributions to your RRSP through Valtech.
• A retirement plan where Valtech will match 100% of your RRSP contributions through a Deferred Profit Sharing Plan (DPSP), up to a maximum of 4%. You can start contributing to your RRSP immediately, and to the DPSP after 3 months. The vesting of the DPSP will be after a 24 months of service. 
• Access to a flexible vacation under Valtech's policy to support your work-life balance, with 5 days available during your probation period and a prorated amount calculated for the remainder of the year.
• Personal Technology Reimbursement – $30/month for every employee-offered on day 1. 
• We close during the winter holidays and offer flexible scheduling throughout the year, so you can enjoy those sunny Friday afternoons—provided your weekly hours are completed.

 

Your application process

Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps. Your CV should cover key information on relevant experiences and expertise. We do not require information such as age, gender, marital status, or a headshot in your application. We review all candidates based on skills, experience, and potential.

⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses.

We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know. 

  

About Valtech

Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world. 

At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more. 

At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate. 

Are you ready to create what’s next? Join us.