Martech Transformation Director

Why Valtech? We’re the experience innovation company - a trusted partner to the world’s most recognized brands. To our people we offer growth opportunities, a values-driven culture, international careers and the chance to shape the future of experience. 

The opportunity

At Valtech, you’ll find an environment designed for continuous learning, meaningful impact, and professional growth. Whether you're pioneering new digital solutions, challenging conventional thinking or building the next generation of customer experiences, your work will help transform industries. 

We are proud of: 

• The work we do and the innovation we drive 
• Our values of share, care and dare 
• A workplace culture that fosters creativity, diversity and autonomy 
• Our borderless, global framework, which enables seamless collaboration 

 

The role  

As a Martech Transformation Director, you will be a trusted advisor to C-suite executives, guiding them through the strategic planning, selection, implementation, and optimization of cutting-edge marketing technology platforms. You will bridge the gap between business objectives and technological solutions, ensuring that our clients leverage martech to achieve their commercial goals and foster exceptional experiences for their customers and internal teams.

You will thrive in this role if you are: 

• A curious problem solver who challenges the status quo 
• A collaborator who values teamwork and knowledge-sharing 
• Excited by the intersection of technology, creativity and data 
• Experienced in Agile methodologies and consulting (a plus) 

Role responsibilities

Strategic Advisory & Client Engagement:

• C-Suite Consultation: Act as a primary point of contact and trusted advisor for C-suite stakeholders (CMO, CIO, CDO, CEO) on all aspects of martech strategy, transformation, and capability building.
• Needs Assessment & Gap Analysis: Conduct in-depth assessments of client's current martech landscape, business objectives, and organizational capabilities to identify key opportunities and pain points.
• Roadmap Development: Develop comprehensive, multi-year martech transformation roadmaps, outlining strategic initiatives, platform recommendations, implementation phases, and anticipated business outcomes.
• Business Case Development: Create compelling business cases for martech investments, articulating ROI, cost-benefit analysis, and potential impact on customer lifetime value, operational efficiency, and revenue growth.
• Thought Leadership: Stay abreast of industry trends, emerging technologies, and best practices in martech, CX, and data governance, positioning yourself and the agency as thought leaders.

Martech Platform & Ecosystem Expertise:

• Platform Evaluation & Selection: Lead the evaluation, selection, and recommendation of martech platforms (e.g., CDPs, Marketing Automation, CRM, DMPs, Analytics, Personalization Engines, CMS) based on client needs, budget, and strategic objectives.
• Architecture Design: Advise on optimal martech architecture, ensuring seamless integration between platforms, data flow, and scalability.
• Data Strategy & Governance: Develop and advise on robust data strategies, including data schemas, data ingestion, data quality, privacy, security (GDPR, CCPA, etc.), and overall data governance frameworks to ensure data integrity and compliance.
• Capability Mapping: Translate business requirements into technical capabilities, ensuring selected platforms can support desired functionalities and future growth.

Organisational Design & Change Management:

• Operating Model Design: Advise clients on optimal organizational structures, team roles, and governance models required to maximize the value of martech investments.
• Change Management: Develop and implement change management strategies to ensure successful adoption of new technologies and processes within client organizations.
• Skills Assessment & Development: Identify critical skill gaps within client teams and recommend training programs or talent acquisition strategies to support martech transformation.
• Process Optimization: Re-engineer marketing and operational processes to align with new martech capabilities and drive efficiencies.

Project Leadership & Delivery Oversight:

• Strategic Oversight: Provide strategic oversight to project teams, ensuring alignment with client objectives and overall transformation roadmap.
• Risk Management: Identify and mitigate potential risks associated with martech implementations, ensuring successful project delivery.
• Performance Measurement: Define key performance indicators (KPIs) and establish frameworks for measuring the success and ROI of martech initiatives.

Must have qualifications

To be considered for this role, you must meet the following essential qualifications: 

• 12+ years of experience in marketing technology, digital transformation, or a related field, with a significant portion in a senior advisory or leadership role within a consultancy or agency setting.
• Proven track record of advising C-suite executives on complex martech strategies and implementations, demonstrating the ability to articulate technical concepts in a business-centric manner.
• Deep expertise in a broad range of martech platforms and categories (e.g., Adobe Experience Cloud, Salesforce Marketing Cloud, Braze, Segment, Tealium, Google Marketing Platform, various CDPs, CRM systems). Hands-on implementation experience is a strong plus.
• Strong understanding of data strategy, data schemas, data governance best practices, and data privacy regulations (e.g., GDPR, CCPA).
• Demonstrable experience in organizational design and change management within the context of technology implementation.
• Exceptional strategic thinking and problem-solving skills, with the ability to translate complex challenges into actionable solutions.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and build strong relationships with stakeholders at all levels.
• Strong business acumen and understanding of how martech drives revenue, profitability, and customer satisfaction.
• Experience in developing and presenting compelling business cases for technology investments.
• Certification in relevant martech platforms is highly desirable

If you do not meet all the listed qualifications or have gaps in your experience, we still encourage you to apply. At Valtech, we recognize that talent comes in many forms, and we value diverse perspectives and a willingness to learn. 

 

Commitment to reaching all kinds of people 

We design experiences that work for all kinds of people - and that starts with our own teams. At Valtech, we’re intentional about building an inclusive culture where everyone feels supported to grow, thrive and achieve their goals. No matter your background, you belong here. Explore our Diversity & Inclusion site to see how we’re creating a more equitable Valtech for all. 

The benefits  

Our benefits are tailored to each location. Your Talent Partner will provide full details during the hiring process. 

  

Your application process

Once you apply, our Talent Acquisition team will review your application. If your skills and experience align with the role, we’ll reach out for next steps. 

⚠️ Beware of recruitment fraud: Only engage with official Valtech email addresses ending in @valtech.com. 

We are committed to inclusion and accessibility. If you need reasonable accommodations during the interview process, please either indicate it in your application or let your Talent Partner know. 

  

About Valtech

Valtech is the experience innovation company that exists to unlock a better way to experience the world. By blending crafts, categories, and cultures, we help brands unlock new value in an increasingly digital world. 

At the intersection of data, AI, creativity, and technology, we drive transformation for leading organizations, including L’Oréal, Mars, Audi, P&G, Volkswagen Dolby, and more. 

At Valtech, we don’t just talk about transformation. We make it happen. Our people are the heart of our success, and we foster a workplace where everyone has the support to thrive, grow and innovate. 

Are you ready to create what’s next? Join us.