Marketing Director

Company Overview

Validation Cloud is a Web3 data streaming and infrastructure company that connects organizations to Web3 through a fast, scalable, and intelligent platform. With teams across NYC, London, SF, and beyond, we deliver cutting-edge solutions in staking, node, and data-as-a-service. Committed to onboarding the next billion users into Web3, we draw on expertise from Web2 and Web3 pioneers like Workday, Accenture, Crypto.com, and Consensys. Our highly performant and customizable products are driving the future of blockchain technology.

The Opportunity

As Digital Marketing Director at Validation Cloud, you’ll lead transformative, data-driven strategies that redefine how we connect with institutional and developer audiences. You’ll drive the design and execution of bold, asymmetric digital campaigns that amplify our brand’s presence across platforms, delivering measurable impact in the blockchain space.

This is more than traditional marketing— it’s about mastering digital engagement, leveraging analytics, and deploying innovative tactics to achieve scalable growth. Partnering with Sales and Business Development, you’ll craft strategies that fuel user acquisition and performance-driven results. As a leader, you’ll mentor a high-performing digital marketing team, fostering a culture of creativity, experimentation, and operational excellence.

Key Responsibilities

• Digital Strategy Development: Create and execute comprehensive digital marketing strategies to grow and engage audiences on key platforms like Twitter, LinkedIn, and Discord.
• Content & Campaign Creation: Develop high-impact, shareable content (graphics, posts, videos) tailored for Web3 audiences, with a focus on maximizing digital reach and engagement.
• Performance Marketing: Implement paid campaigns across social and digital channels to drive conversions and user acquisition.
• Optimization & Testing: Leverage A/B and multivariate testing to optimize digital marketing performance and engagement metrics.
• Data-Driven Insights: Analyze and report on digital KPIs (CTR, conversion rates, impressions, ROI), refining strategies to ensure continuous improvement.
• Audience Insights & Trends: Monitor Web3 market trends and audience behavior to craft targeted campaigns and anticipate shifts in the digital landscape.

About You

• 7+ years of experience in digital marketing with a strong focus on multi-channel strategies including social media, paid advertising, email, and SEO.
• Proven ability to use data and analytics to shape strategies, optimize campaigns, and track KPIs.
• Expertise in A/B testing and designing experiments to improve engagement and performance metrics.
• Knowledge of Web3 audiences and platforms like Twitter, LinkedIn, and Discord to craft targeted campaigns.
• Strong leadership skills with experience mentoring teams and collaborating across departments.
• Ability to balance creative vision with strategic thinking to deliver measurable results.
• Comfortable adapting quickly to changes in fast-paced, innovative environments.
• Passion for pushing boundaries and discovering new opportunities in digital engagement.
• Location: New York City

Bonus Experience

• Crisis management and public relations experience, maintaining brand integrity during market volatility.
• Participation in high-profile marketing initiatives within tech or finance sectors.

Benefits

💸 Competitive salary with bonus and equity options 

🏥 Comprehensive health insurance coverage, including medical, dental, and vision

🌴 Generous vacation time and paid time off

🌍 Fully remote work

🏙️ Biannual company offsite 

🤝 Dynamic and collaborative work environment

🚀 Opportunity to work with a talented and passionate team in a fast-growing industry

📱Cell Phone Stipend 

💻 Hardware included 

 

Our Company Values

Validation Cloud is proud to be an equal opportunity employer and does not discriminate on the basis of race, religion, sex, national origin, age, disability, or any other legally protected status. We welcome and encourage applicants from all backgrounds and identities to apply for this position!

🛡️ Integrity We empower our team to do the right thing, even when no one is watching. We encourage exuding and practicing trust so that our team members always ask for help when they need it and trust their team’s input.

⭐ Commitment to Excellence We’re constantly raising the bar to meet our standard of a “high-degree of execution.” We practice this standard daily in interactions with our team and customers to ensure excellence in everything we do.

🎯 Determination We never ever give up. Our team isn’t deterred by short-term disappointments and we challenge ourselves to deliver customer results efficiently and effectively no matter what.

🏆 Solutions Orientation We’re a low ego team with an insatiable desire to find the right answer and fix the problem. No task is too small because we have a bias towards action and finding the solution for our customers.