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Organic Growth Specialist (ASO)

London

Who are we?

Tripledot Studios is one of the largest independent mobile games companies in the world.

We are a multi-award-winning organisation, with a global 2,500+ strong team across 12 studios.

Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users.

Tripledot’s guiding principle is that when people love what they do, what they do will be loved by others.

We’re building a company we’re proud of. One filled with driven, incredibly smart and detail-orientated people, who LOVE making games.

Our ambition is to be the most successful games company in the world, and we’re just getting started.

Tripledot is one of the largest independent mobile games companies in the world.
 
We are a multi-award-winning organisation, with a global 2,500+ strong team across 12 studios.
 
Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users.
 
Tripledot’s guiding principle is that when people love what they do, what they do will be loved by others.
 
We’re building a company we’re proud of – one filled with driven, incredibly smart and detail-orientated people, who LOVE making games.
 
Our ambition is to be the most successful games company in the world, and we’re just getting started.
 
This will be working at our studio: Tripledot Games

Tripledot Games is a leading developer and publisher of casual and puzzle games, with a strong presence in London, Warsaw and Barcelona. The studio is responsible for multiple top 10 titles including Woodoku, Woodoku Blast, Solitaire and TripleTile.

Our best-in-class data-driven approach spans the entire lifecycle from publishing to machine learning puzzle levels, helping us make fast, smart decisions at every stage of development. We are also one of the largest IAA operators worldwide.

Tripledot Games is a diverse and collaborative studio, home to people from over 36 nationalities. We take pride in our craftsmanship, strong focus on outcomes, and continuous improvement, building high-quality, scalable games that players around the world love.
 
This role demands exceptional analytical skill, deep technical understanding of the ad ecosystem, and the leadership to align Product, Data, and Engineering teams around monetisation excellence. You’ll combine strategic vision with hands-on optimisation — pushing the boundaries of how ads can drive growth without compromising player experience.
 
Role Overview
 
We’re hiring an Organic Growth & AI Marketing Specialist to grow installs and visibility for our mobile games across the App Store, Google Play, web (SEO), and social platforms. This is a hands-on, cross-functional role working closely with UA, Creative, Data, and Martech teams to improve organic performance through testing, insight, and rapid iteration.
 
About You
 
You have experience in ASO for apps (mobile games preferred). You do UA or are very keen to dive deeper into the world of UA and how it links into ASO. You are a self starter and looking to grow responsibilities and your role. You are well versed with AI and can leverage AI tools to create creative assets. You have some knowledge of SEO optimisations and how to increase website clicks.

Key Responsibilities

  • Own App Store Optimisation (ASO + ASA): keyword strategy, metadata, localisation, creative optimisation, and store A/B testing.
  • Drive increased revenue and conversion through SEO and web growth, including technical SEO improvements and high-leverage optimisation opportunities.
  • Partner with Performance Marketing to analyse the impact of paid UA on organic installs (halo, cannibalisation, incrementality).
  • Work with Martech and Data teams to ensure accurate organic tracking, reporting, and attribution and build out our measurement stack for Organics, ASO and SEO.
  • Design and run structured experiments to improve discoverability and conversion across store and web.
  • Create and iterate on social content to support awareness and organic demand generation.
  • Leverage AI tools to automate or accelerate workflows including creative iteration, research, copywriting, localisation, and reporting.

Required Skills, Knowledge and Expertise

  • Proven experience across ASO and SEO (mobile games experience preferred).
  • Experience collaborating with Performance Marketing teams and using data to drive decisions.
  • Experience working with Product and Data teams
  • Strong analytical mindset with the ability to structure and interpret experiments.
  • AI-native mindset: regularly uses AI tools to solve problems and produce high-quality outputs efficiently.
  • Strong organisational and project management skills.
  • Experience with designing and producing screenshots and icons using AI
  • Design sensibility and strong visual judgment.

Benefits

  • 25 days paid holiday in addition to bank holidays to relax and refresh throughout the year
  • Hybrid Working: We work in the office 3 days a week, Tuesdays and Wednesdays, and a third day of your choice. 
  • 20 days remote working: Work from anywhere in the world, or use the time to cover mandatory office days to WFH, 20 days of the year.
  • Daily Free Lunch: when in the office you get £12 every day to order from JustEat. 
  • Regular company events and rewards: quarterly on-site and off-site events that celebrate cultural events, our achievements and our team spirit. 
  • Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.
  • Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program [subject to policy]
  • Life Assurance & Group Income Cover: Financial protection for you and your loved ones.
  • Continuous Professional Development: Propel your career with continuous opportunities for professional development.
  • Private Medical Cover & Health Cash Plan: Opt-in (P11d benefit) comprehensive private medical cover with Bupa and cash plan with Medicash.
  • Dental Cover: Opt-in (P11d benefit). 
  • Cycle to Work Scheme: Salary sacrifice bike purchase scheme.
  • Pension Plan: Qualifying earnings or opt-in 4% contributory match schemes offered.

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B2 means you can participate in online and in person conversations, contribute in fast paced meetings, read and write work documentation independently, and write clear updates - all without relying on translation.

Tripledot’s operating language is English across all business areas and locations, and this role requires participation in English meetings, documentation, tools, and written communication. This requirement ensures consistent collaboration, quality, and compliance across our global teams.

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