Regional Marketing Manager Iberia

Your Mission, Should You Choose to Accept It 

You know that great brands don't just show up. They show up everywhere, consistently, creatively, and in ways people remember. As our Regional Marketing Manager Iberia, you'll be the driving force behind The Social Hub's brand presence across Madrid, Barcelona, San Sebastián, and Porto. You'll bring global campaigns to life locally, create moments that get people talking, and turn ideas into experiences that attract members, guests, and communities alike. 

From bold activations and PR opportunities to local partnerships and city-wide buzz, you'll make sure our brand feels relevant, exciting, and impossible to ignore. You'll work closely with teams across marketing, operations, commercial, product, and community to connect the dots and create real impact. You'll also lead and inspire a talented regional team while helping shape the future of one of Europe's most exciting hospitality brands. 

In Case You Don’t Know Who We Are 

Known for being the rule breakers in hospitality, The Social Hub is a fun, creative and inspiring environment where everyone can work, stay, learn and play and most importantly – be themselves. As an employer we look, act and think like a hotel, but instead we offer a lot more. Think student accommodation, long and short stay options, gyms, talks, events, rooftop bar and eat & drink escapes as well as community and coworking spaces. Located in The Netherlands, Germany, Austria, Italy, France, Spain, Portugal, and the UK, with several new openings on the way, this hybrid hospitality concept may take root in the heart of Europe, but our plans are set for going global. 

What You'll Do 

• Shape and roll out regional marketing strategies that bring our global brand vision to life across Iberia 
• Create and manage campaigns that drive awareness, engagement, bookings, memberships, and commercial results 
• Build strong local partnerships, sponsorships, events, and activations that keep The Social Hub front of mind 
• Lead regional PR efforts together with agency partners and communications teams 
• Guide the social media and digital marketing approach across your region 
• Track campaign performance, spot opportunities, and turn insights into smarter marketing decisions 
• Coach and support a team of Marketing Coordinators, helping them grow and do their best work 
• Travel between hubs when needed to stay connected to the local communities and teams 

What You'll Have 

• You have 7+ years of experience in a regional marketing role, ideally within hospitality, travel, lifestyle, or consumer brands 
• You bring experience developing marketing strategies and turning them into campaigns that deliver results 
• You have strong knowledge of digital marketing, social media, content, and email marketing 
• You bring experience working with PR agencies, media relations, and local partnerships 
• You have a data-driven mindset and know how to use insights to improve performance and ROI 
• You have excellent communication skills and enjoy bringing people together around a shared goal 
• You speak fluent English and Spanish 

What We Offer 

• The opportunity to work at a dynamic, multi-national company. Not just another hotel - we’re a game changing innovator, challenging every convention and defining the future.  
• The opportunity to work for a Certified B Corp® company that balances profit with positive impact, collaborating with organizations like Movement on the Ground and the TSH Talent Foundation to create meaningful change  
• The chance to learn and grow in your role with the potential for future growth.  
• Awesome discounts in all our properties in Europe and not just for you, but also for your friends and family!  
• A wonderful workplace to call home, full of events, fun colleagues and all the other amazing salary/benefits stuff.   

Who you are, is how we want you to be. To us, hybrid hospitality goes across the board, from how we service our guests to how we represent ourselves. Here, everyone belongs, and we welcome people no matter their nationality, gender, age, sexual orientation, religion or culture. Your authenticity keeps our team diverse. Come as you are.