Head of Digital Experience & Direct Conversion

Your Mission, Should You Choose To Accept It:

As Head of Digital Experience & Direct Conversion, you’ll lead a team responsible for driving The Social Hub’s online performance, from traffic and engagement to bookings and revenue. Reporting into the Marketing function, you’ll own our multi-channel digital strategy and performance marketing, while taking full ownership of our website, The Social Hub’s most important digital asset. You work closely with the Channel Manager, SEO/GEO Manager, Product Owners, the CMS team, CRO and UX specialists, as well as the CRM, Media, and Revenue teams to ensure our digital journeys are seamless, engaging, and conversion-led. If you’re someone who blends strategic thinking with data-driven decision-making, and thrives in a fast-moving, creative environment, you’ll fit right in. Mistakes are part of the process, and we’re all about learning fast and moving forward.

In Case You Don’t Know Who We Are (Ahem)…

Known for being the rule breakers in hospitality, The Social Hub is a fun, creative and inspiring environment where everyone can work, stay, learn and play and most importantly – be themselves. As an employer we look, act and think like a hotel, but instead we offer a lot more. Think student accommodation, long and short stay options, gyms, talks, events, rooftop bar and eat & drink escapes as well as community and coworking spaces. Located in The Netherlands, Germany, Austria, Italy, France, Spain, Portugal, and the UK, with several new openings on the way, this hybrid hospitality concept may take root in the heart of Europe, but our plans are set for going global.

What You’ll Do

• Set and lead a multi-channel digital strategy across paid media, SEO, Email, website platform and display to drive performance, engagement, and revenue
• Own and optimise TSH’s website strategy, ensuring conversion, usability, and integration with all digital channels
• Manage digital marketing campaigns from planning to performance, focusing on ROI and continuous improvement through A/B testing and analytics
• Oversee SEO & CRO, working with in-house specialists to enhance content, structure, and technical performance.
• Collaborate cross-functionally with CRM, UX, and Digital Product to deliver seamless user journeys and digital experiences.
• Lead a high-performing team across SEO, Paid Media, CMS, and Content Marketing. Website and digital products.
• Manage agency partners, media budgets, and channel performance with a test-and-learn mindset.
• Stay ahead of digital trends, championing innovation and continuous improvement in all digital touchpoints.

What You’ll Have

• Extensive experience in digital marketing leadership. Ideally in hospitality, lifestyle, fintech or beauty tech environments.
• Hands-on expertise in website management, performance marketing, SEO, and data-driven optimisation.
• Track record of leading and developing successful digital teams.
• Comfort with platforms like Google Ads, Meta, Salesforce, CMS tools, and analytics platforms.
• A sharp, analytical mindset with a strategic view and executional drive.
• Collaborative spirit and the ability to work cross-functionally to drive results.

What We Offer

• The opportunity to work at a dynamic, multi-national company based in one of Europe’s most exciting cities.  
• We’re not just another hotel - we’re a game-changing innovator, challenging every convention and defining the future.  
• The chance to learn and grow in your role with the potential for future growth.  
• The opportunity to work for a Certified B Corp® company that balances profit with positive impact, collaborating with organizations like Movement on the Ground and the TSH Talent Foundation to create meaningful change  
• Awesome discounts on all our properties in Europe and not just for you, but also for your friends and family!  
• The freedom to work remotely or to come to the office – whatever suits you best!  
• A wonderful workplace to call home - full of events, fun-loving colleagues, and of course all of the other amazing salary and benefit stuff.  

Who you are, is how we want you to be. To us, hybrid hospitality goes across the board, from how we service our guests to how we represent ourselves. Here, everyone belongs, and we welcome people no matter their nationality, gender, age, sexual orientation, religion, or culture. Your authenticity keeps our team diverse. Come as you are.