CRM Lifecycle Specialist

Your Mission, Should You Choose to Accept It 

You’re the kind of marketer who sees a customer journey not as a funnel, but as a story. You’re ready to make every chapter count. As our CRM Lifecycle Specialist, you’ll shape how people connect with The Social Hub from their first “hello” to their next stay, study session, or rooftop drink. You’ll craft smart, human campaigns across email and push that turn one-time guests into loyal community members.

Working closely with our brand, content, and design teams, you’ll bring our voice to life across every touchpoint.  

In Case You Don’t Know Who We Are 

Known for being the rule breakers in hospitality, TSH is a fun, creative and inspiring environment where everyone can work, stay, learn and play and most importantly – be themselves. As an employer we look, act and think like a hotel, but instead we offer a lot more. Think student accommodation, long and short stay options, gyms, talks, events, rooftop bar and eat & drink escapes as well as community and coworking spaces. Located in The Netherlands, Germany, Austria, Italy, France, Spain, Portugal, and the UK, with several new openings on the way, this hybrid hospitality concept may take root in the heart of Europe, but our plans are set for going global. 

What You’ll Do 

• Define customer lifecycle marketing strategies across email and push, from customer onboarding to re-engagement. 
• Develop and implement automated and triggered CRM journeys to increase engagement, retention and lifetime value. 
• Create and maintain global content and editorial guidelines for CRM communications 
• Partner with brand, content, and design teams to keep our storytelling consistent and fresh 
• Support local markets with ready-to-roll templates, playbooks, and best practices 
• Use data and insights to optimize campaigns, test ideas, and grow performance 
• Experiment with timing, formats, and creative to find what makes our community tick 
• Collaborate with digital and product teams to keep tools and integrations running smoothly 

What You’ll Have 

• You have 3–5 years of experience in CRM, lifecycle marketing, or content-led digital marketing, ideally in a global or multi-market setting
• You bring strong storytelling skills and a good sense of tone, voice, and audience 
• Understanding or previous experience working with marketing automation platforms (e.g., Braze, Salesforce Marketing Cloud, Iterable) to support Marketing Automation Manager also within the CRM team 
• Data-driven mindset with hands-on experience in campaign analysis and optimization
• You’re great at connecting with different teams and keeping projects moving 
• You care deeply about human, authentic customer experiences 
• You’re fluent in English; any other language is a plus 

What We Offer:  

• The opportunity to work at a dynamic, multi-national company based in one of Europe’s most exciting cities.  
• We’re not just another hotel - we’re a game-changing innovator, challenging every convention and defining the future.  
• The chance to learn and grow in your role with the potential for future growth.  
• The opportunity to work for a Certified B Corp® company that balances profit with positive impact, collaborating with organizations like Movement on the Ground and the TSH Talent Foundation to create meaningful change  
• Awesome discounts on all our properties in Europe and not just for you, but also for your friends and family!  
• The freedom to work remotely or to come to the office – whatever suits you best!  
• A wonderful workplace to call home - full of events, fun-loving colleagues, and of course all of the other amazing salary and benefit stuff.  

Who you are, is how we want you to be. To us, hybrid hospitality goes across the board, from how we service our guests to how we represent ourselves. Here, everyone belongs, and we welcome people no matter their nationality, gender, age, sexual orientation, religion, or culture. Your authenticity keeps our team diverse. Come as you are.