Director of Marketing

Your Mission, Should You Choose to Accept It 

Are you ready to shake up the world of marketing in hospitality? As our Director of Marketing you'll be the driving force behind bold, boundary-pushing campaigns that not only launch new hotels but build a movement. From grassroots activations to omnichannel storytelling, you’ll bring The Social Hub’s brand to life. 

This is a role for a visionary leader who thrives on creativity, community, and challenge. You’ll work closely with regional teams, product leads, and our broader marketing family to deliver unforgettable campaigns, shape strategy, and connect with our guests and local tribes in the most authentic ways. Your mission? Grow the brand, grow the love, and grow the impact. 

Join us, and be the one who redefines what marketing in hospitality can look like. 

In Case You Don’t Know Who We Are 

Known for being the rule breakers in hospitality, TSH is a fun, creative and inspiring environment where everyone can work, stay, learn and play and most importantly – be themselves. As an employer we look, act and think like a hotel, but instead we offer a lot more. Think student accommodation, long and short stay options, gyms, talks, events, rooftop bar and eat & drink escapes as well as community and coworking spaces. Located in The Netherlands, Germany, Austria, Italy, France, Spain, and the UK, with several new openings on the way, this hybrid hospitality concept may take root in the heart of Europe, but our plans are set for going global. 

What You’ll Do 

• Lead the development of disruptive, end-to-end global marketing campaigns that redefine hospitality norms. 
• Use customer insights and trend data to shape category strategy and campaign direction alongside product and brand teams. 
• Launch new locations and amplify our presence through bold brand campaigns, unforgettable events, and meaningful local engagement. 
• Build strong connections with communities via grassroots marketing and tribe-building activations with influencers, students, creators, and locals. 
• Spearhead omnichannel media strategies that boost brand visibility and drive conversion across B2B and B2C channels. 
• Inspire and guide a high-performing team while fostering a collaborative, inclusive culture. 
• Own and manage the full marketing budget, ensuring efficient spend and measurable results. 
• Strengthen cross-functional collaboration and build streamlined processes to scale creative excellence globally. 

What You’ll Have 

• Proven experience leading regional or global marketing campaigns in Beauty, Luxury, Lifestyle, or Hospitality sectors. 
• Deep expertise in grassroots and community-driven marketing approaches. 
• A strategic and creative mind with commercial instincts and a flair for storytelling. 
• A track record of inspiring, mentoring, and growing high-performing teams. 
• Confidence managing full marketing P&L and large-scale budgets. 
• Strong communication skills and stakeholder management abilities across diverse teams. 
• Resilience, agility, and drive to thrive in a fast-paced, ever-evolving environment. 
• Most importantly: you’re a kind, passionate human who believes in doing work that matters. 

What We Offer:  

• The opportunity to work at a dynamic, multi-national company. Not just another hotel - we’re a game changing innovator, challenging every convention and defining the future  
• The opportunity to work for a Certified B Corp® company that balances profit with positive impact, collaborating with organizations like Movement on the Ground and the TSH Talent Foundation to create meaningful change  
• The chance to learn and grow in your role with the potential for future growth  
• Awesome discounts in all our properties in Europe and not just for you, but also for your friends and family!  
• A wonderful workplace to call home, full of events, fun colleagues and all the other amazing salary/benefits stuff  

Who you are, is how we want you to be. To us, hybrid hospitality goes across the board, from how we service our guests to how we represent ourselves. Here, everyone belongs, and we welcome people no matter their nationality, gender, age, sexual orientation, religion or culture. Your authenticity keeps our team diverse. Come as you are.