Global Growth & Media Director (gn)

More Nutrition is the #1 better-for-you nutrition brand in Germany and one of the fastest-growing brands in Europe, delivering 50%+ YoY growth. We are on a clear trajectory to become a €1Bn brand by 2027.

Our growth has been built on a best-in-class influencer-led DTC model. We are now entering the next phase:

• Scaling into true omnichannel (Retail, Amazon, DTC)
• Expanding into new geographies (AT, CH, NL, UK, …)
• Reaching new audiences beyond core influencer cohorts
• Building mass awareness and brand equity at scale

This requires a step-change in how we think about media and new customer acquisition. We are looking for a Global Growth & Media Director (gn) who can architect and lead this transition. A commercially driven, omnichannel media leader with deep performance marketing expertise (including amplification of influencer / community content) and strong mass media understanding. The Global Growth and Media Director is accountable for defining and leading the end-to-end media strategy across all markets and channels, ensuring that media investment directly drives new customer acquisition, brand and commercial outcomes.

The role is at the intersection of:

• Influencer Marketing Ecosystem
• Performance marketing
• Brand & mass media
• Retail & marketplace expansion

You will lead and steer external agency team and act as the central authority on growth / new customer driving media investment decisions. You are accountable for ensuring that every € of media investment delivers measurable business impact. This includes:

• Driving profitable growth (NOI, contribution, revenue)
• Building scalable demand generation systems driving new customer acquisition 
• Enabling successful international expansion
• Establishing clear media governance and performance standards

 

Your Mission

1. Growth and Media Strategy & Commercial Ownership

• You define and own the full-funnel media strategy
• You translate business goals into clear media investment logic
• You drive the shift to omnichannel (incl. TV, OOH, retail media)
• You balance short-term performance with long-term brand building
• You own testing, experimentation, and scaling frameworks

2. Agency Management & Governance

• You own and steer the agency ecosystem end-to-end
• You set KPIs, expectations, and governance frameworks
• You challenge agencies with strong commercial judgment
• You lead planning cycles, QBRs, and performance reviews
• You ensure transparency across markets and channels

3. Amplify Influencer Growth Engine

• You scale influencer marketing into a core growth driver
• You expand reach and impact within the total media system
• You connect influencer output to paid media and testing loops

4. International Market Entry and Omnichannel Media Architecture

• You design market-specific growth strategies
• You define channel mix and investment sequencing
• You evaluate and deploy offline media where needed
• You balance awareness and performance by market phase
• You ensure scalable frameworks across markets

5. International & Omnichannel Expansion

• You lead market entry and scaling across regions
• You define DTC, retail, and awareness investment strategy
• You decide when and how to use mass media
• You build repeatable, scalable expansion frameworks

6. Budget Ownership & Business Impact

• You own media budget allocation
• You drive growth based on business KPIs (NOI, contribution)
• You establish clear performance reporting
• You optimize resource allocation based on impact

7. Team & Cross-Functional Leadership

• You lead the media agency relationship
• You act as central interface across all marketing and commercial teams
• You build and develop a high-performing team
• You drive alignment in a complex environment
• You act as senior decision-maker for growth topics

 

Your Qualifications

• You bring 10+ years of experience in media and growth, including performance marketing
• You have owned large-scale media budgets with revenue accountability
• You have scaled media in high-growth DTC/Ecommerce environments
• You bring international expansion and market entry experience
• You understand both performance marketing and mass media
• You have experience with influencer or community-led brands (plus)
• You think in revenue, contribution, and customer acquisition — not just CAC/ROAS
• You understand omnichannel systems across digital, influencer, retail, and offline
• You bring strong analytical skills in measurement and attribution (MMM, MTA)
• You lead confidently across senior stakeholders
• You execute fast, prioritize impact, and handle ambiguity well

 

Why choose us?

Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle.

You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from:

• Flexible working hours and remote work options
• Attractive employee discounts
• Subsidy for the E-gym Wellpass
• Workation
• Corporate benefits
• 28 days vacation/year
• and much more

 

About Us

The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021.

ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise.

TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees.

This is us – The Quality Group – nice to meet you! Now it’s your turn!
We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!