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Senior Franchise Manager

Solihull

Are you our next Senior Franchise Manager?

We’re looking for someone to join our Wholesale & Franchise team who will accelerate the growth and success of franchise operations across key markets within the fitness, sports and active lifestyle sector.

WHAT YOU'LL BE DOING:

This role champions brand consistency, commercial performance, and strategic expansion, with a strong focus on driving growth in defined priority markets. The Senior Franchise Manager leads initiatives that unlock market potential and elevate partner capabilities, while collaborating cross-functionally to deliver impactful results.

Key responsibilities:

Wholesale & Franchise Growth & Market Development 

-Identify and activate growth opportunities across existing and new wholesale and franchise markets. 

- Develop and implement scalable strategies to increase revenue, market share, and brand presence.

-Partner with franchisees to optimize store performance, customer engagement, and local relevance.  

Partner Support & Development 

- Guide wholesale partners and franchisees in business planning, inventory management, and local marketing execution. 
- Enable wholesale partners and franchisees through structured onboarding programs and ongoing capability-building initiatives. 

Performance Management 

- Monitor KPIs and sales performance to identify growth opportunities. 
- Collaborate with partners to implement strategies that drive profitability. 

Commercial Project Management 

- Lead commercially relevant strategic projects such as new store/partnership openings, campaign rollouts, and seasonal activations. 
- Manage timelines, deliverables, and stakeholder alignment to ensure successful execution. 

Cross-functional Collaboration 

- Work closely with internal teams including Marketing, Merchandising, Visual Merchandising, Finance, and Supply Chain. 
- Act as the central point of coordination between wholesale partners, franchisees and corporate functions to ensure seamless execution of brand initiatives. 

Brand Expansion & Onboarding 

- Support market entry strategies and onboarding of new wholesale and franchise partners. 
- Conduct location analysis and launch planning in collaboration with relevant teams. 

WHAT YOU'LL NEED:

The ideal candidate is a dynamic leader with a strong entrepreneurial mindset and a passion for fitness, sport-driven brand development. 

Essential Criteria:

  • - 5+ years of experience in retail wholesale / franchise management, preferably in fitness, sports or active lifestyle brands. 
    - Strong understanding of retail operations, visual merchandising, and customer experience. 
    - Proven project management skills with experience leading cross-functional initiatives. 
    - Excellent communication, negotiation, and stakeholder management abilities. 
    - Willingness to travel frequently.

WHAT YOU COULD ALSO HAVE:

  • Bachelor’s degree in Business, Marketing, Sports Management or related field
  • Experience with P&L ownership and strategic planning.
  • Familiarity with wholesale and franchise agreements and legal frameworks.
  • Proficiency in retail analytics and performance reporting tools.

This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK. There could also be an opportunity to spend time in our London office.

CLOSING DATE: 22/10/25

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✅ Disability Confident Committed 

We’re proud to be a Disability Confident Committed employer and want to encourage anyone with a disability to apply for a role at Gymshark. We offer an interview to candidates with disabilities or long-term conditions who meet the minimum criteria for the role. 

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If you’d like to request a reasonable adjustment please email talent@gymshark.com.