CRM Specialist (15m FTC)

OVERVIEW:
This role is an incredible opportunity to craft impactful, data-driven customer journeys by combining behavioural insights with innovative CRM strategies across a wide range of channels. You’ll work at the heart of cross-functional collaboration, constantly optimising campaigns and driving meaningful engagement through testing, analysis, and cutting-edge communication tactics

WHAT YOU'LL BE DOING:

• Developing a deep understanding of our customers through lifecycle, churn, and behavioural analysis to deliver meaningful CRM communications that drive engagement and results.
• Planning, briefing, building, QA'ing, segmenting, and scheduling customer-first campaigns across email, push notifications, SMS, in-app messaging, and content cards.
• Collaborating with lifecycle teams to ensure timely audience briefing aligned with campaign goals.
• Identifying and executing testing strategies across the customer lifecycle.
• Leading quality assurance to ensure messaging accuracy, correct targeting, and optimal scheduling.
• Delivering regular reporting and actionable insights across weekly, monthly, and quarterly KPIs.
• Performing post-campaign analysis and driving continuous optimisation.
• Working cross-functionally to solve challenges, align with broader digital objectives, and ensure smooth execution.
• Managing relationships with internal creative and marketing teams to deliver best-in-class content.
• Staying up to date on industry news and CRM trends to push innovation in how we communicate.

You’ll be accountable for:

• Executing the global and regional CRM strategy.
• Managing the CRM campaign calendar, including planning, delivery, and performance measurement.
• Leading testing initiatives and optimisations based on performance insights.
• Ensuring effective collaboration with key stakeholders to maintain alignment and achieve campaign goals.

WHAT YOU'LL NEED:

Essential Criteria:

• 1+ years of experience in CRM, lifecycle marketing, or customer marketing.
• A customer-first mindset with a passion for delivering exceptional experiences.
• KPI-driven, curious, and comfortable with change.
• Experience with audience segmentation and data-led campaign planning.
• Excellent communication skills and high attention to detail.
• Ability to manage and prioritise multiple campaigns.
• Willingness to work occasional out-of-hours if needed.

WHAT YOU COULD ALSO HAVE:

• Experience running omni-channel campaigns using a CEP (Braze preferred).
• Exposure to e-commerce or B2C marketing environments.
• Hands-on experience with analytics platforms and CRM databases.
• Basic HTML knowledge.
• Strong understanding of the full marketing funnel and how CRM fits within it.
• Confident with the MS Office suite.
• Self-motivated, action-oriented, and comfortable with ambiguity.
• Open to feedback and eager to learn and grow.

This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK.

CLOSING DATE: 10th September