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Senior Athlete Marketing Associate

New York

Are you obsessed with powerlifting, gym culture, and finding the next big thing in fitness? We need someone who gets the vibe—someone who can spot raw talent and turn athletes into legit stars both online and offline.

If you live and breathe social media, know who’s next up in the gym world, and have a passion for helping athletes build their personal brand, this is your chance to jump in and help shape the future of the fitness industry.

You’ll manage our athletes, scout the next big name in powerlifting, and keep your finger on the pulse of everything happening in the fitness space. Ready to make some noise with us? 💥

What You’ll Be Doing:

Finding Influencers Who Get It:

  • Scouting Talent: They find influencers who vibe with the brand and its audience. They’re all about looking for creators who have strong engagement, real followers, and authentic content.
  • Staying Ahead of Trends: They’re always on the lookout for up-and-coming influencers and hot trends so they can keep campaigns fresh and relevant.

Planning & Launching Campaigns:

  • Contributing to the Strategy: They work with the marketing team to come up with campaign ideas that hit the mark. Whether it's a product drop or a viral moment, they make sure the campaign’s goals are clear.
  • Setting the Vibe: They give influencers the deets on what kind of content is needed (like key messaging or hashtags) while letting the influencers keep their unique style.

Handling Deals & Relationships:

  • Sliding Into DMs: They reach out to influencers, pitch collaboration ideas, and negotiate terms, ensuring both sides are on the same page about payment, content, and expectations.
  • Building Long-Term Bonds: They don’t just work with influencers once—they build lasting relationships that lead to future collabs and more opportunities.

Tracking the Vibes:

  • Monitoring the Campaign: They keep an eye on how campaigns are performing, checking stats like reach, likes, shares, and sales to see what’s working and what’s not.
  • Crunching Numbers: After the campaign ends, they analyze the data and figure out what went well, what could be better, and how to improve next time.

Content Approval:

  • Making Sure It’s Fire: They check the content before it goes live, making sure everything aligns with the brand’s vibe and feels authentic.
  • Collaborating on Ideas: They might help influencers brainstorm cool content ideas that will get people talking and sharing.

Managing the Budget:

  • Staying on Track: They keep an eye on the budget, making sure the money is spent in the best way possible and that influencers are getting paid fairly for their work.

Teamwork Makes the Dream Work:

  • Cross-Department Collabs: They work with other teams—like social, PR, creative, and product—to make sure the influencer campaign fits in with the brand’s overall plan

You must also be authorized to work in the United States. This is a hybrid role and would require the successful candidate to attend at least 3 days a week in our NYC offices. 

WHAT YOU'LL NEED:

Essential Skills:

  • Bachelor’s degree in Marketing or related field
  • experience in influencer marketing and/or social media marketing
  • Ability to manage competing priorities and effectively manage workflow to ensure timely completion of deliverables
  • Ability to work well under pressure, both as part of a cohesive team and as an individual contributor
  • Excellent attention to detail and organizational skills

Preferred Skills:

  • Interest in health and fitness
  • Passion for social media and pop culture

ABOUT US.

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

 

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