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SEO & Content Manager

GSHQ

OVERVIEW:

Are you ready to lead the next evolution in organic discovery?

We’re looking for an ambitious SEO & Content Manager to take the reins of our SEO & Content strategy and drive forward Gymshark’s visibility across traditional search, AI-powered discovery, and social search. This is more than just a management role, it’s a chance to shape how millions of people discover Gymshark.

WHAT YOU'LL BE DOING:

In this role, you’ll lead a high-performing team spanning Technical SEO, SEO Content, and our owned editorial platform, Gymshark Central. You’ll work cross-functionally across the business, championing SEO and content innovation, aligning with wider marketing strategies, and ensuring we’re consistently ahead of the curve.

  • Develop and execute multi-channel SEO & Content strategies to grow visibility across traditional search (Google, Bing), AI-powered platforms (LLMs, AI Overviews), and social search (TikTok, Instagram, YouTube, Pinterest).

  • Own forecasting and performance reporting, providing clear KPIs, strategic direction, and actionable insights for senior leadership.

  • Champion innovation with a test-and-learn mindset, ensuring the SEO & Content strategy evolves with emerging trends and platforms.

  • Lead cross-functional collaboration, partnering with Social, Tech, Product, and Marketing teams to align on shared objectives and drive organic growth.

  • Oversee App Store Optimization (ASO) for both training and e-commerce apps, including research, content creation, and performance reporting.

  • Manage key external relationships with partners and tool providers, ensuring alignment with strategic goals and staying ahead of industry innovation.

  • Drive team performance and development, ensuring deadlines are met, strategic objectives are supported, and the team continues to grow both personally and professionally.

  • Stay ahead of SEO and content industry trends, championing the role of organic discovery across the business.

WHAT YOU'LL NEED:

Essential Criteria:

  • Experience in SEO or organic discovery, ideally within the ecommerce sector. 
  • Experience executing onsite and offsite SEO strategies.    
  • Informed and curious about AI (LLMs, AI Overviews, conversational AI) and social search. 
  • Confident using Google Analytics, Google Search Console and Google Keyword Planner.   
  • Experience using key SEO performance tools, including but not limited to Ahrefs, Screaming Frog, SEOMonitor.   
  • Strong data analysis skills and a confident Excel user.    
  • Demonstrable ability to launch projects and work as a team.   
  • Confidence in presenting findings to the team.   
  • Ability to communicate clearly and concisely with a range of audiences.   
  • Strong communication skills (written and verbal).     
  • Ability to collaborate with key stakeholders and drive SEO & Content performance forward for Gymshark.   

 

WHAT YOU COULD ALSO HAVE:

  • Experience planning ASO strategies.   
  • Experience working with freelance and outsourced content writers/contributors.  
  • An understanding and appreciation for the wider marketing funnel and how channels work together for success.   
  • Willing to challenge and be challenged.  
  • Willingness to give and receive effective feedback.  

 

This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSHQ, Solihull, UK.

CLOSING DATE: Tuesday 5th August 2025

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✅ Disability Confident Committed 

We’re proud to be a Disability Confident Committed employer and want to encourage anyone with a disability to apply for a role at Gymshark. We offer an interview to candidates with disabilities or long-term conditions who meet the minimum criteria for the role. 

Please let us know below if would you like to apply through the Disability Confident scheme.

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🙌 Reasonable Adjustments

We’re committed to finding reasonable adjustments for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. 

If you’d like to request a reasonable adjustment please email talent@gymshark.com.