Brand Department Manager

OVERVIEW:

This role is responsible for leading the development and execution of the Brand Pillar of our Flagship store, covering in-store activations, the sweat programme, footfall driving, customer engagement, and ensuring alignment with Gymshark’s global brand strategy. You will manage a high-performing team, and cover local marketing initiatives, and foster relationships with key stakeholders to maintain Gymshark’s cultural relevance.

This role will have 2 direct reports – Studio Lead & Events Floor Manager or Team Lead depending on the needs of the business.

 

RESPONSIBLE FOR:

• Team Leadership & Development: Manage and develop a high-performing team, fostering a culture of growth, collaboration, and excellence. Ensuring alignment across all in-store brand pillars, including but not limited to events, localized marketing, the pro bench, the sweat room
• Brand Advocacy: Act as a brand ambassador for Gymshark’s culture, encouraging the team to embody and promote it.
• In-Store Brand Alignment: Ensure all in-store initiatives, including events, marketing, and product placements, align with Gymshark’s core brand pillars.
• Traffic & Engagement: Create and implement strategies to drive foot traffic, attract new audiences, and retain existing customers through in-store activations.
• Event Coordination: Collaborate with the Retail Events Manager to ensure in-store events align with global campaigns and are executed to the highest standard.
• Supplier & Vendor Management: Source and manage relationships with external suppliers, handling contracts and ensuring value for money in event/activation delivery.
• Project Leadership: Take ownership of event projects from concept to execution, coordinating internal and external teams for flawless delivery.
• Team Performance: Ensure events and store teams are meeting expectations and responsibilities.
• KPI Reporting: Report to the Head of Store and ensure activations align with wider store KPIs, driving performance.
• Activation Concept Development: Lead the concept development of local activations, ensuring cultural relevance and alignment with global creative strategies.
• Internal Communication: Work closely with the Retail Events Manager to communicate event plans and ensure alignment across the business.
• Cultural Relevance: Identify and implement opportunities for activations that maintain Gymshark’s cultural relevance, unlocking diverse localized audiences.
• Competitive Insights: Monitor competitor activations and industry trends to keep Gymshark ahead of the curve and appeal to the right audience.
• Budget Management: Manage and track the store’s event budget, ensuring projects are delivered within financial guidelines.
• Process Improvement: Continuously evaluate and improve operational processes to ensure efficiency and effectiveness.
• Strategic Planning: Develop and execute the store’s strategic goals, utilizing data to inform decision-making and improve results.
• Data Reporting: Collate and report data from each activation to assess performance and impact.

WHAT YOU'LL NEED:

• Experience managing a team.
• Experience in the full execution of events from start to finish.
• Experience and ability in coaching.
• Experience in project management.
• Experience in budget management.
• Excellent negotiator.
• Passionate about events and consumer experiences.
• Communications skills with the ability to present and sell concepts/ ideas.

BELONGING AT GYMSHARK. 
Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email retailtalent@gymshark.com

Closing Date: 20/02/2025