Media Planning & Operations Manager

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

The role

The role of a Media Planning and Operations manager is to create, deliver and optimise commercial campaigns for partnership or media only clients. You will be the first point of contact for sales or partnership activation teams to create KPI relevant commercial media opportunities utilising your expert knowledge of The Economist Impact’s digital portfolio (including but not limited to, Display, Audio, Video and Social commercial messaging platforms/products), as well as the set up, optimisation and successful delivery of these campaigns.

Key responsibilities include:

• Act as an expert in all Economist Impact commercial products (print, digital, online, apps, films, social) to effectively guide the sales team to conceive media plans customized to each client
• Completing RFP responses by submitting the information required by client/agency according to our recommendations and their evaluation criteria in a timely manner. This can include filling out agency spreadsheets with inventory, rates, targeting, product descriptions, flight information and creative specs
• Once confirmed, ensure campaigns are correctly inputted and reserved within relevant delivery systems (including but not limited to Operative One, Google Ad Manager, DV360,  Acast and Passendo) to prevent possible clashes and/or loss of revenue due to oversold/undersold inventory opportunities
• Co-ordinate the booking and launch of social media amplification campaigns with the social planning and operations team
• Once live, monitor all assigned campaigns for delivery and optimisation, with a focus on preventing revenue loss or slippage due to under-delivery
• Provide Sales and/or partnership activation with campaign delivery results and benchmarks for end of campaign reporting/feedback

Who you are

• Experience within commercial digital media
• A firm understanding of media and the advertising landscape (print, online, audio, video,  apps, social)
• Experience in building media plans and working knowledge of media concepts, terminology and media math
• Familiarity around KPIs, industry benchmarks, and how best to achieve those success metrics
• Experience working with multiple ad serving technologies to deliver, optimise and reconcile digital campaigns
• Demonstrated ability to prioritise and manage multiple time-sensitive requests
• Effective time management and organisational skills, as well as strong attention to detail
• Ability to work with, and understand specific market nuances within international markets
• Strong communication and interpersonal skills

Systems experience

• Google Ad Manager (Essential)
• G-suite tools (Essential)
• Excel (Essential)
• Operative One (Desired)
• Passendo (Desired)
• DV360 (Desired)
• Oracle Systems (Desired)
• Permutive (Desired)

#LI-Hybrid

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

What we offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 40 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.