Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

The Senior PR & Communications Manager (B2B) plays a critical role in shaping the external perception of The Economist Group’s B2B brands — including Economist Intelligence, Economist Impact, and Economist Enterprise. This is a senior hands-on role focused on delivering integrated communications campaigns that elevate our commercial profile, drive business growth, and support brand-building and thought leadership objectives globally.

The purpose of this role is to lead proactive, high-impact communications that position The Economist Group as a trusted partner to global businesses and decision-makers. The ideal candidate will blend strategic thinking with executional excellence, leading media relations, thought leadership amplification, and external communications across priority markets and business lines.

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Responsibilities of the Role

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Strategic Communications and Messaging

• Develop and lead external communications strategies that support commercial growth, elevate brand equity, and enhance awareness of The Economist Group’s B2B brands.
• Align messaging with TEG’s brand strategy and value propositions, ensuring consistency across channels, audiences, and regions.
• Collaborate with marketing, brand, and leadership teams to shape narratives around core offers, capabilities, and commercial priorities.

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Media Relations and Executive Visibility

• Manage day-to-day media relations across tier-one business, trade, and vertical media, with a strong emphasis on the US and Europe.
• Develop and maintain relationships with key journalists, editors, and influencers in the business, tech, and media ecosystems.
• Raise the profile of senior executives by developing thought leadership platforms and securing earned media opportunities including interviews, op-eds, and panel appearances.

Campaigns and PR Activation

• Lead and execute integrated communications campaigns in support of product launches, proprietary research, and strategic partnerships.
• Collaborate with marketing and campaign teams to ensure PR efforts are embedded within broader go-to-market plans.
• Leverage moments in the news cycle to build relevance and generate earned attention through reactive and proactive tactics.

Content Development and Channel Management

• Write, edit, and review high-quality external materials including press releases, media briefings, bylined articles, blogs, social posts, and Q&As.
• Work with editorial, research, and marketing teams to translate complex content into accessible, media-friendly communications assets.
• Guide the use of owned and earned channels to extend the reach and impact of thought leadership and campaign activity.

Agency and Stakeholder Management

• Manage agency partners to deliver agreed PR outcomes and hold them accountable for performance.
• Coordinate communications inputs across cross-functional project teams including marketing, product, and commercial.
• Serve as the communications lead for cross-business initiatives, navigating complex stakeholder environments with confidence and diplomacy.

Performance and Impact Measurement

• Set measurable PR and communications goals aligned to brand and commercial KPIs.
• Monitor media coverage and sentiment, track share of voice, and report on communications impact.
• Use insight from performance data to improve future strategy, media targeting, and content development.

Experience Required for the Role

• Proven B2B communications experience in-house or agency-side, with a strong track record in media relations, brand comms, or corporate PR.
• Experience leading PR campaigns that support commercial or brand objectives in media, information services, tech, or consultancy sectors.
• Demonstrated success working in complex, matrixed environments with multiple stakeholders and priorities.
• Experience managing external agency relationships and producing high-quality materials to deadline.

Skills Required for the Role

• Strategic thinker with a deep understanding of how communications supports business growth and brand reputation.
• Excellent writing and storytelling skills, with the ability to distil complex topics into engaging, accessible narratives.
• Strong news judgement and understanding of media dynamics in both US and UK markets.
• Confident spokesperson liaison, media handler, and executive partner.
• Proactive, organised, and adaptable; able to manage multiple workstreams and shifting priorities.
• Comfortable working in a fast-paced, high-standard, globally distributed team environment.

#LI-Hybrid 

What we offer

Benefits
We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.

Our Values
Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.

Independence
We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.

Integrity
We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.

Excellence
We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.

Inclusivity
We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.

Openness
We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.