Senior Insights Manager, Marketing & Acquisition

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

The Senior Insights Manager, Marketing, Acquisition & Product Development is responsible for ensuring that TEG utilises the full range of data, analytics and insight expertise to drive new customer acquisition within The Economist’s B2C subscription business.

They are responsible for the following key analytics functions:

• Marketing science: Working with the acquisition and finance teams to measure effectiveness of our paid, owned and earned media while identifying opportunities for customer growth

• Conversion Rate Optimisation (CRO): Working with the acquisition and product teams to measure and optimise the traffic volumes and conversion rates of our websites and apps

• New product and proposition development: Working with the acquisition, customer, product, finance and strategy teams to support the development of new products, propositions and pricing strategies

Accountabilities

• Commercial Exploitation of Data: The Senior Insights Manager, Marketing, Acquisition & Product Development will be responsible for ensuring that reporting, analytics and insight is used to improve customer acquisition performance in The Economist’s B2C subscription business. Working closely with stakeholders and the wider data community, they will ensure that the development and execution of our business strategy and plans are data-enabled. They will proactively identify opportunities to improve business performance, agility and efficiency through the use of data and analytics and will be able to collaborate with and influence The Economist’s marketing and product teams in making the best use of data and analytics.

• Team Management and Development: The Senior Insights Manager, Marketing, Acquisition & Product Development will manage and develop a team of data professionals. They will create and nurture a creative, collaborative, pragmatic, hard-working, commercially-oriented, problem-solving and innovative culture where the team’s focus is on supporting each other to deliver outstanding business outcomes for TEG

• Roadmap Ownership: The Senior Insights Manager, Marketing, Acquisition & Product Development will work with the Head of B2C Insights & Analytics to manage the prioritisation of all data, analytics and insight priorities relating to The Economist’s B2C marketing, acquisition and new product development.  Together they will define, in collaboration with stakeholders and with the data community, the priorities and roadmap both for their own team and supporting functions including business intelligence, research, data science, AI, data engineering, data governance, etc. The outcome should be a joined-up multi-disciplinary roadmap for each stakeholder community that enables and accelerates the achievement of their goals

• Trusted Adviser: Leveraging both deep understanding of The Economist’s B2C products, markets and customers, their communication and listening skills and their strong commercial orientation and business instincts, they will build trusted long-term relationships with key stakeholders where their counsel is sought after and trusted, their integrity and attention to detail is unquestioned and their objectives and ambitions are seen to be 100% aligned with those of their stakeholders. 

Who you are

• Data Expertise: Will be experienced with the commercial application of data and analytics and its exploitation to deliver significant and direct commercial outcomes. They will have significant practitioner experience across a range of analytics and insight disciplines, being immersed in established methodologies and approaches while also exploring new and more innovative technologies and techniques. They will have a strong understanding of how to analyse and act upon complex, sophisticated data sets across multiple platforms and touch points

• Technical skills:  A SQL expert, ideally with additional experience working with Python and/or R. Significant experience with cloud data platforms, Google Analytics (or similar web tracking tools), business intelligence tools (e.g. Tableau), and A/B testing platforms/methodologies

• People management: A strong coach and manager who will embrace all that makes The Economist Group successful from a people perspective, whilst also bringing new ideas to the table, helping his or her team think differently and challenge the status quo. Will be an inspiration to the team and will set and embed the highest of standards

• Communication Skills: Will be an excellent communicator and influencer, able to articulate problems, questions, uncertainties and opportunities clearly and to communicate clearly and impactful solutions, answers, scenarios and decision options 

• Stakeholder Partnership: Will be effective at cross-functional stakeholder management, an excellent listener, and excel at synthesising information and communicating actions clearly. Will be able to galvanise, mobilise and organise cross-disciplinary and matrix teams to attack a problem or opportunity with cohesion, ambition and tenacity

#LI-Hybrid 

What we offer

Benefits
We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.

Our Values
Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.

Independence
We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.

Integrity
We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.

Excellence
We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.

Inclusivity
We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.

Openness
We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.