Senior Director of Marketing, APAC

About Teads

Teads is a leading omnichannel advertising platform focused on driving outcomes for brand and performance advertisers across screens. With a focus on meaningful business outcomes for branding and performance objectives, Teads drives value by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, New York with a global team of around 1,700 people in 30+ countries.

For more information, visit www.teads.com.

About the Role 

Teads is seeking a visionary Senior Director of Marketing, APAC to lead our marketing efforts across the entire Asia-Pacific region. Based in Singapore, you will be the primary architect of the Teads brand strategy for all APAC markets, including North Asia, Southeast Asia, ANZ, Japan and India.

As a senior leader, you will move beyond execution to focus on regional growth, team mentorship, and strategic commercial impact. You will lead a high-performing team of "Teadsters" to ensure our brand remains at the forefront of the AdTech and media evolution.

You will report to the VP, Global Marketing (Paris) while working daily with the broader APAC marketing team and local business stakeholders.

Your main responsibilities

• Regional Strategy & Vision: Define the overarching APAC marketing roadmap, aligning global company objectives with local market nuances to drive commercial success.
• Team Leadership: Manage and mentor a multi-market team, fostering a culture of innovation, agility, and high performance, while identifying synergies across markets.
• Strategic Event Oversight: Move from logistics to strategy by overseeing the regional events calendar, ensuring high-impact presence at major industry summits, as well as owned events.
• Executive Stakeholder Management: Serve as the marketing partner to APAC C-suite and regional Managing Directors, providing data-driven insights and budget forecasting for the entire region.
• Brand & Content Architecture: Oversee the localization and creation of "fit for purpose" content, ensuring the Teads identity is consistently represented across diverse languages and cultures.
• Public Relations & Thought Leadership: Direct regional PR strategy in close collaboration with the Corporate Communication team, managing agency relationships to position Teads leaders as industry experts and securing top-tier awards for the region.
• Budget Management & Financial Accountability: Own and optimize the total APAC marketing budget. Strategically allocate resources across diverse markets and channels to ensure maximum ROI, cost efficiency, and strict alignment with global financial targets.

Required qualifications:

• Experience: 10+ years of B2B marketing experience, with at least 5 years in a senior leadership role within AdTech, Digital Media, or SaaS.
• Leadership Track Record: Proven experience managing cross-border teams and navigating the complexities of the APAC media landscape and cultural differences.
• Strategic Communication: Exceptional executive presence with the ability to influence senior stakeholders and draft high-level thought leadership.
• Market Knowledge: Deep understanding of the APAC ecosystems; proficiency in regional languages is a significant advantage.
• Data-Driven Mindset: Expert-level ability to use CRM and Marketing tools (HubSpot, Salesforce) to track ROI and regional marketing performance.
• Agile Mentality: A "non-precious," proactive leader who thrives in fast-paced, high-growth environments.

Life at Teads

At Teads, we don’t just offer new roles - we blend creativity, technology, and data to shape the future of media. You’ll work with smart humans, meaningful brands, and cool tools, all while helping redefine how advertising works in a world that demands more transparency, better insights, and smarter strategies.

As a Teadster, you’ll play a critical role in shaping our future success in the region. Here’s why Teads stands out:

• We've merged two open internet category leaders—Outbrain and Teads—to create the ‘new’ Teads, a unified omnichannel platform that drives results from branding to performance across all screens, including CTV, mobile, and web.
• As part of our team, you’ll thrive in a collaborative and forward-thinking environment that fosters innovation, creative problem-solving, and continuous learning.
• Teads is committed to your success, offering the support, tools, and development opportunities you need to excel in your role.

Our company culture is welcoming, dynamic, diverse, global, and built on top performance.

Teads is an equal employment opportunity employer and committed to diversity and inclusion at all stages of recruitment and employment.

Our team is made up of individuals who are approachable, resourceful, passionate, and proactive. We foster a sense of belonging through our Employee Resource Groups – employee-led groups in which we debate topics and drive change: environmental, women empowerment, charitable initiatives to diversity, equity, and inclusion, you’ll be able to share your passions with likeminded people.