Job Application for Content Designer / Senior Digital Copywriter at Sytac

Back to jobs

At Sytac, we build high-performing digital and product teams for leading organisations across the Netherlands and beyond. We combine a pragmatic, people-first culture with deep craftsmanship, giving specialists autonomy in real environments, supported by a consultancy that invests in growth, community, and long-term partnerships.

For one of our major clients in the aviation and travel domain, we are looking for a Senior Content Designer / Digital Copywriter to support two high-impact initiatives: a complete refresh of the digital Tone of Voice and the rollout of TRUC (Truly Reusable & User-Centric Content), a new modular, metadata-driven content foundation for all digital touchpoints.

You will work at the intersection of content strategy, UX writing, structured content modelling, and stakeholder collaboration. This is a role for a senior specialist who can deliver concrete, high-quality outcomes, not just participate in ongoing team operations.

What you’ll do

A. Modular Content Design (TRUC)

Break down, restructure and rewrite existing content into modular, reusable components
Work with taxonomy, metadata, and structured content models in Contentstack
Remove duplication and establish a single source of truth for digital content
Write content designed to scale across Web, App, Email, and API-driven surfaces
Deliver modular content packages for 1–2 use cases per quarter (e.g., Meals, SAF, Cabin)
Support personalisation and system-driven content assembly

B. Tone of Voice Refresh

Bring storytelling expertise into themes like Sustainability, Travel Well, and brand USPs
Translate the updated Tone of Voice into clear, actionable digital content
Rewrite flows, pages, and microcopy with clarity, warmth, and consistency
Create guidelines, examples, templates, and best practices for digital teams
Support adoption across all content and UX teams

This assignment is deliverable-driven, focused on producing modular content blocks, applied Tone-of-Voice guidelines, rewritten flows/pages, and content quality reviews. It is not a task-based or team-capacity role, but a strategic contribution with measurable outcomes.

What we’re looking for

8+ years of experience as a Content Designer, UX Writer, or Senior Digital Copywriter
Strong experience with UX writing and designing user-centric digital journeys
Skilled in modular, structured, and reusable content approaches
Able to work strategically and hands-on switching between system thinking and execution
Excellent writing skills in English and Dutch
Comfortable in large, multi-stakeholder environments with multiple product teams
Strong communication and collaboration skills
Bonus: experience with Contentstack, personalization frameworks, structured content, or taxonomy design

Key Deliverables

TRUC-ready modular content blocks, per assigned use case
Updated Tone of Voice guidelines, documentation, and examples
Rewritten digital content including flows, pages, and microcopy
Content quality reviews and recommendations for digital teams
Clear, reusable content patterns that scale across digital channels

What we offer

A high-impact role in reshaping a large enterprise’s full digital content ecosystem
The opportunity to shape a reusable content strategy at scale
Collaboration with a mature Digital Content Design organisation
A culture that values clarity, creativity, and user-centricity
Support from Sytac’s design and product community