CRM Campaign Specialist

It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.

We are looking for a detail-oriented and data-driven CRM Campaign Specialist to plan, execute, and optimize multi-channel customer relationship management (CRM) campaigns. This role will focus on driving customer engagement, retention, and growth through personalized communications, effective segmentation, and continuous campaign performance analysis.

What you'll be doing:

• Participate and contribute in creating local CRM strategy
• Closely follow competition activities and industry trends
• Contribute to improving bonus and CRM tools
• Prepare Campaign Brief and Creative Brief for local CRM campaigns
• Monitor and report on campaign results and performance
• Ensure that day to day flow runs effectively and efficiently
• Ensure calendar of communications to multiple customer segments through multiple channels is delivered on time
• Ensure compliance with local regulations and legislation to manage risks effectively
• Work with the marketing team to define relevant and locally adapted contact strategies that exceed targets
• Cooperate with related departments with the goal of achieving excellent business outcomes

What we are looking for:

• Has minimum one year experience in a similar position (mandatory)
• An interest in sports/ betting would be highly desirable 
• Is a native Serbian speaker with English at a business proficiency level
• Proficient in Microsoft Office
• Is passionate and knowledgeable about sports 
• Is eager to drive continuous improvement, flexible to challenge issues/opportunities
•  Has good organizational and prioritization skills, able to communicate project status effectively 
• Has the ability to see different points of view and eye on detail
• Has strong organizational skills that reflect the ability to perform and prioritize multiple tasks seamlessly with excellent attention to detail
• Has proven ability to handle confidential information with discretion, be adaptable to various competing demands
• Has the ability to achieve high-performance goals and meet deadlines in a fast-paced environment

About Superbet Group

Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.

Superbet’s ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group’s global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.

Global Recognition and Standards

In 2019, Blackstone Inc., the world’s largest private equity firm, recognized Superbet’s vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.

As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).