CRM Analyst

It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.

We're looking for a data-driven CRM Analyst to join our CRM analytics team. You'll play a critical role in transforming customer data into actionable insights that enhance our CRM strategy, drive retention, and improve the customer journey. Reporting to the Senior CRM Analytics Manager, you will work closely with Central CRM and other cross-functional teams to enable smarter decision-making and influence strategy with evidence-based insights.

We’re looking for someone who:

• Has 2+ years of experience in analytics or commercial insight roles.
• Possess strong SQL skills and experience analyzing large datasets to uncover trends and business opportunities.
• Proves proficiency in data visualisation tools (e.g. Tableau, Power BI).
• Has good understanding of A/B testing and statistical concepts.
• Proves strong communication and presentation skills, with the ability to translate complex data into simple, impactful insights.
• Has the ability to manage stakeholders across multiple teams and balance priorities in a fast-paced environment.

Bonus points if you:

• Have experience in betting, gaming or e-commerce industries.
• Have practical knowledge of customer segmentation and lifecycle analysis.
• Are familiar with industry-specific KPIs and performance metrics.
• Have experience with experimentation frameworks and statistical analysis.

What You’ll Be Doing

• Analyse CRM campaign performance and customer behaviour, contributing to the development of frameworks and KPIs to optimise CRM strategies.
• Deliver insights that improve retention, reactivation, and overall customer value.
• Build self-service dashboards and tools to enable CRM and marketing teams to make data-informed decisions.
• Collaborate with data engineering and reporting teams to automate and scale CRM analytics.
• Run A/B tests and statistical analyses to evaluate promotions, customer journeys, and communications effectiveness.
• Use customer segmentation (e.g., lifecycle, value tier) to guide targeting and personalization efforts.

About Superbet Group

Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.

Superbet’s ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group’s global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.

Global Recognition and Standards

In 2019, Blackstone Inc., the world’s largest private equity firm, recognized Superbet’s vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.

As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).