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Head of Marketing

Singapore

About the Role

StraitsX is a pioneering force in the world of stablecoin and digital payment infrastructure, seamlessly blending blockchain technology with financial services. We provide seamless payment solutions for customers building innovative marketplaces, exchanges, POS systems, web3 applications creating defi solutions, RWA services and much much more.

What You Will Do:

  • Be the domain expert in marketing for a global market and the advocate for existing and prospective users, while overseeing a stellar team of marketers and designers, and manage our external vendors, including external PR and branding agencies
  • Work closely with the business development team, product managers, sales, design, PR to develop a go-to-market strategy and drive enterprise use cases and user retention for our stablecoins (namely XUSD, XSGD and XIDR) as well as our Payments infrastructure business
  • Partner with the Product and Business development teams to build business use cases for acquisition, and define the right data metrics to track success and growth
  • Regularly perform deep dive analysis on performance metrics and provide recommendations to grow the business
  • Efficiently manage the marketing budget through activation programs and paid media to continuously create brand awareness and drive acquisition
  • Take ownership of SEO-driven content marketing for the Singapore and international markets through
    • Creating compelling user-centric content for all communication touch points including the website, blog and social media channels
    • Orchestrating the content calendar, ensuring consistency in terms of style, branding and optimization for search for all channels of content including online, social media, email, mobile and video
    • Serve as a strategic contact for internal stakeholders, partners and external agencies
    • Coordinating with internal stakeholders, partners and external PR agencies to drive content development needs
    • Localize product content and support field activation (webinars, events, workshops etc.)

What We Are Looking For:

  • Diploma or Degree in business management, marketing, communications or a related field
  • Strong proven leadership and team management experience
  • You have at least 5 years of experience in content marketing and/or field marketing;
  • You are outspoken and have the ability to communicate/escalate concerns and facilitate the right stakeholders in a discussion before they become issues;
  • You are comfortable working in a tech environment with the ability to coordinate across several functions (Marketing, Design, Business Development, Product, Engineering, Compliance,)

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