MX Product Marketing Executive

About the role

As the Content Lead for SportyBet Mexico, you’ll take charge of developing and delivering a content strategy that truly connects with local audiences. You’ll plan and create engaging content across the platform, from banners and promotions to brand campaigns, working closely with the Marketing, Design, and Operations teams to bring ideas to life.

You’ll use market insights and data to spot key sports moments, guide creative execution, and ensure all copy is clear, engaging, and locally relevant. This is a hands-on role for someone who loves sports, understands the Mexican iGaming market, and wants to shape how fans experience SportyBet.

This role will start out as a remote but will transition into a Hybrid role once we've acquired a new office.

What you'll be doing

• Lead and manage the content strategy for SportyBet product
• Support the planning, coordination, and execution of brand campaigns
• Identify key sports events and trends relevant to the Mexican market based on data and market knowledge
• Plan product and platform content on a bi-weekly basis, including banners, featured sections, landing pages, and promotions
• Align product content with broader marketing strategies with the Marketing team
• Work alongside the Operations team to ensure proper execution of planned content
• Brief designers on all creative demands related to the product, from banners to whole landing pages
• Responsible for all copywriting and translations on the product, ensuring clear, engaging and localized content
• Analyze performance data to identify opportunities and provide insights that enhance content and campaign results

What you'll bring

• Degree in Marketing, Advertising, Business Adminstration or related fields
• Minimum 2 years of experience in content coordination
• Minimum 2 years of experience in copywriting
• Bilingual: Native Spanish and fluent English (spoken and written) – mandatory
• Strong coordination and leadership skills, able to manage multiple projects and align cross-functional teams
• Excellent understanding of the local iGaming industry - both on real esports and casino
• Deep knowledge of key sports calendars in the country
• Exceptional communication and organization skills to deal with internal and global stakeholders
• Strong attention to detail and ability to work under pressure while maintaining high content quality
• Hands on, proactive, and creative, with the ability to work both independently and collaboratively

What’s in it for you

• We have an office in a prime location within Mexico City!
• A competitive salary + individual performance based bonuses every quarter
• 28 days paid annual leave
• Referral bonuses & flash bonuses
• Top of the line equipment
• Annual company retreats to provide great internal networking opportunities

If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.