Digital Marketing Manager

Sonata One is a rapidly scaling, regulated fund services and technology (fintech) business.  We're The Private Funds Clearinghouse, connecting more than 53,000 investors with 6,500 funds and 180 fund managers around the globe. Our vision is to change the paradigm of private markets investing through harmonising the end-to-end investment process within one platform. Investors benefit from a seamless, one & done experience across the fund lifecycle (from fund selection and subscription through to settlement and reporting) underpinned by a globally compliant KYC passport and 24/7 support. Fund managers can raise capital faster at a lower cost from a wider pool of pre-approved investors.  Founded in 2015, Sonata One has a presence in eight locations worldwide including the US, UK and Luxembourg, Guernsey, South Africa and Mauritius.    

We operate as #OneGlobalThread in line with our values: We challenge the norm, we change the way we think and work, by connecting systems and people, while committing to our vision and each other. We are now looking to recruit an experienced Digital Marketing Manager to join our global team. 

Position Overview:   

We are looking for a Digital Marketing Manager to develop, implement, track, and optimize our online marketing campaigns across all digital channels. The ideal candidate is data-driven, creative, and passionate about digital marketing trends, SEO, social media, and performance marketing. Working closely with our Content Manager, the successful candidate will develop a digital-first approach to drive brand awareness, engagement and client acquisition, tracking performance and ROI.  

Responsibilities:   

Website and SEO 

• End-to-end management of the Sonata One website, demonstrating proficiency in CMS like WordPress, HTML, CSS skills and digital ability to use asset management tools. 

• Leverage Google Analytics to track, analyse, and report on website performance and campaign effectiveness, providing data-driven insights to optimise digital marketing results. 

• Analyse and improve the Sonata One website to better communicate our story and value proposition to prospects 

• Action approved changes including page structure, content flow, calls to action, and performance optimisation.  

• Lead technical SEO efforts, ensuring we are indexed and ranked for key search terms; implement a strategy to appear on Google’s first page. 

• Integrate HubSpot with the website to capture and track leads effectively. 

• Create landing pages and downloadable content (e.g., brochures, guides) 

• Support web development initiatives by enhancing website functionality, user experience, and performance through collaboration with design and technical teams. 

Lead Generation & Campaigns 

• Implement AI-powered lead prospecting and automatic outreach workflows across LinkedIn and email to target high-value roles in specific firms. 

• Build and manage LinkedIn marketing campaigns and integrate them into seamless workflows that direct traffic to the website.  

• Run targeted email campaigns using HubSpot, aligned to firm-specific and role-specific segments.  

• Oversee the end-to-end management of paid media campaigns (Google Ads, LinkedIn, etc.). 

Content & Video 

• Build a library of video content featuring senior leaders; manage production, editing, and embedding across key web pages. 

• Manage social media accounts, schedule posts, and engage with the audience to build community. 

• Lead on digital PR and link-building strategies to increase visibility and authority. Internal Marketing & Intranet. 

• Own and manage the Sonata One intranet as a central hub for internal communications, knowledge sharing, and cultural engagement. 

• Drive internal marketing through the intranet, promoting our values, culture, learning and development, and career progression opportunities. 

• Introduce and maintain features such as polls, messaging tools, and news updates.  

• Use geo-targeted campaigns to support talent acquisition in key jurisdictions. Client Reporting & Insights  

• Create live scorecards and client-specific newsletters to showcase performance and value delivered to each client.  

Planning & Reporting 

• Develop and maintain a comprehensive digital marketing plan with clearly defined KPIs and success metrics.  

• Provide regular updates on performance and iterate quickly based on insights.  

• Demonstrate a strong bias for action and ability to execute efficiently. 

Qualifications:   

• Proven experience in B2B digital marketing, ideally within financial services, SaaS, or professional services.   

• Deep knowledge of HubSpot, SEO, LinkedIn Ads, and email automation.
• Demonstrated experience in full website management.  

• Strong hands-on skills across web platforms (e.g., WordPress), paid media, and analytics tools (e. Google Analytics).  

• Strong, technical CMS skills (e.g Wordpress, HTML, CSS) 

• Web Development skills 

• Experience building and executing integrated marketing campaigns with measurable impact.
• Excellent communicator, detail-oriented, and highly organised.  

• Able to work independently, take ownership, and deliver at pace. 

Being part of the Sonata One provides a collaborative and inclusive work culture that values innovation and diversity. We believe in the power of our unique mission and we all work together towards that one single goal. We also believe in being real. We’re not a big corporate. Everyone has an important role to fulfil, and your contribution will be an integral part of our success story.    

Benefits:    

• Life Insurance – Peace of mind for you and your loved ones 

• Income Protection – Financial support when you need it most 

• Hybrid Working – Supporting work/Life Balance 

• Annual Leave – With extra days that grow the longer you’re with us 

• Pension Scheme – Employee matched helping you plan confidently for the future 

• Employee Assistance Program – Confidential, 24/7 support for life’s ups and downs 

• Enhanced Maternity, Paternity & Adoption Leave – Because family matters 

• Career Training & Development – Ongoing learning opportunities to help you grow 

• Paid Volunteering Day – Take time to give back to causes you care about