The Role…

The Global CRM Manager, Lifecycle and Automation is responsible for the execution and optimisation of Soho House’s multi-channel member communications strategy to deepen engagement, increase retention, and drive revenue. You’ll work alongside a team of CRM Executives, ensuring the seamless build, deployment, and optimisation of global campaigns across email, push, and in-app messaging.

This role blends technical execution with strategic thinking — leveraging data, AI tools, and automation to create highly personalized, scalable, and efficient communications that reflect Soho House’s brand values and business goals.

A successful candidate will be a strategic thinker and team player with hands-on experience in CRM platforms, email marketing, and consumer segmentation. A proactive self-starter, they must thrive in a fast-paced environment and be up for getting stuck in. Partnership and collaboration across multiple departments is crucial to manage stakeholders across teams and time zones to deliver projects on deadline.

Reporting to the Global Director of Digital Marketing, you will be part of the Global Marketing and Communications team, working collaboratively with teams across Membership, Digital, and regional markets to ensure that all communications are relevant, timely, and insight-driven.

Main duties…

Campaign and journey execution: Contribute to the end-to-end technical delivery of the global marketing calendar. Build, schedule, and deploy daily email and push notification campaigns to segmented audiences using Salesforce Marketing Cloud, ensuring timely and accurate delivery
Segmentation and personalization: Collaborate with Data and Membership teams to identify target audiences, segment lists, and implement personalized messaging strategies to maximize engagement and conversion rates
Testing and optimisation: Implement a test and learn roadmap to continuously optimise performance. Recommend strategies to improve engagement across digital communications channels
HTML and CSS development: Leverage your proficiency in HTML and CSS to code and test custom email modules, templates and campaigns that align with brand guidelines and our email design system
Quality assurance: Ensure testing and troubleshooting of campaigns across various devices and platforms to ensure content is pixel-perfect and is optimized for rendering and functionality
Analytics and reporting: Monitor and analyze campaign performance metrics, providing insights and recommendations to optimize future campaigns and drive continuous improvement
Project management: Prioritise workload and workflow to handle a high volume of campaign with a keen attention to detail and accuracy, while proactively advancing lifecycle and personalisation projects with experience in optimising workflows and/or workflow automation
Regionalisation: Support in managing the translations process for all global campaigns

Requirements

Strong hands-on background in Salesforce Marketing Cloud or similar platform, demonstrating deep technical expertise
Advanced data fluency, with the ability to understand, interpret, derive actionable insights and effectively communicate learnings with a wide variety of internal stakeholder audiences
Experience optimising workflows via AI integration
Excellent organizational skills and ability to manage multiple projects simultaneously
Excellent communication skills and ability to collaborate effectively with cross-functional teams
Strong HTML and CSS skills
Proficiency in Salesforce Marketing Cloud strongly preferred, including Journey Builder and dynamic content creation
Knowledge of email and push notification best practices, trends, and regulations
Comfort with digital collaboration via G Suite or similar
Good knowledge of global data governance such as GDPR and best practices

Benefits…
Soho House offers competitive compensation packages that feature global benefits and perks. Whether you’re seeking entry-level employment or a new opportunity to expand your profession, we offer training to develop the technical and managerial skills necessary to grow your career.

Every House Membership
50% off Food & Drink, 7 days a week
Staff Room Rates
Private Health and Dental Care
Weekly Pay
Life Assurance
Up to 50% Staff Discount on Cowshed & Soho Home
In Office Dog Policy
Season Ticket Loan
In conjunction with Soho Impact, take 2 days paid a year to support a charity of your choice.
Free Counselling Sessions
Cookhouse & House Tonic: Our Cookhouse & House Tonic programmes offer unique food and drink trainings, events and opportunities to inspire and educate.
Continuous training to develop yourself personally and professionally
Exclusive access to our benefits platform with hundreds of discounts on shopping, gym memberships, holidays, insurance and much more
Team Events: From fitness sessions to cinema screenings and art classes, each month we hold a series of fun events which you can sign up to.

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