Senior Creative Designer

Soft2Bet is a fast-growing international operator and platform provider in the iGaming industry, with a portfolio of successful casino and sportsbook brands. As we expand into the US market, we are looking for a Senior Creative Designer to lead creative execution for US-facing campaigns, product visuals, and performance marketing assets.

In this role, you will be responsible for translating global creative concepts into localized, high-impact visuals that resonate with US players. You’ll collaborate closely with Marketing, CRM, and Product teams to deliver designs that are not only visually engaging but also performance-driven and compliant with local guidelines. From ads and banners to app store visuals and in-product UX, your work will directly shape how players experience our brand in the US.

This is an opportunity for a hands-on, innovative designer who thrives in a fast-paced environment and enjoys balancing creativity with data-driven marketing needs.

Responsibilities

• Design high-converting marketing assets including ads, banners, landing pages, app store creatives, and email templates.

• Adapt and localize global creative concepts to suit US cultural context, gaming terminology, and market expectations.

• Collaborate with product teams on UX/UI design needs for localized features and player journeys.

• Maintain visual brand consistency across all channels, ensuring alignment with global guidelines while tailoring to the US audience.

• Manage the design production process, prioritizing timelines and ensuring all assets are delivered with high quality.

• Conduct creative QA to ensure visuals are accurate, compliant, and optimized for performance.

• (Nice to have) Contribute to motion graphics and video content for campaigns and product marketing.

Requirements

• 5+ years of experience in design, ideally in iGaming, gaming, mobile apps, or digital consumer brands.

• Advanced skills in Adobe Creative Cloud (Photoshop, Illustrator, After Effects), Figma, or Sketch.

• Proven ability to design performance-driven assets that balance creativity and conversion.

• Strong portfolio showcasing digital campaigns, product visuals, and localized design work.

• Experience with motion graphics or video editing is a strong plus.

• Excellent attention to detail, with the ability to adapt global brand guidelines to US-specific visuals.

• Strong collaboration skills to work with cross-functional teams across marketing, CRM, and product.

What Soft2Bet Offers

• A leadership role in shaping the visual identity of Soft2Bet in the US market.

• The opportunity to work on a wide variety of creative projects — from performance ads to in-product UX.

• Collaboration with a dynamic, international team while owning US creative execution.

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