Content & Localization Manager

Soft2Bet is a leading international operator and platform provider in the iGaming industry, with a portfolio of innovative casino and sportsbook brands. As we expand into the US market, we are seeking a Content & Localization Manager to ensure that all player-facing content is engaging, accurate, and fully localized for the American audience.

In this role, you will act as the gatekeeper for all US content — adapting global campaigns, promotions, and in-product messaging to fit US terminology, cultural context, and regulatory requirements. From copywriting and localization to quality assurance, you will collaborate closely with Marketing, CRM, Design, and Legal teams to ensure timely delivery of compliant, compelling, and conversion-focused content.

This position requires a native-level command of English, deep familiarity with US gaming language and tone, and meticulous attention to detail. You’ll thrive if you are a strong copywriter who enjoys balancing creativity with compliance.

Responsibilities

• Write, edit, and adapt promotional, CRM, and in-product copy to resonate with US players.

• Localize global creative assets, ensuring tone, terminology, and style fit the US market.

• Serve as the content quality gatekeeper, reviewing all copy before it goes live.

• Work closely with Legal and Compliance teams to ensure messaging meets regulatory requirements.

• Collaborate with Marketing, CRM, and Design teams to deliver content on time and aligned with campaign objectives.

• Maintain and evolve a US content style guide and glossary to ensure consistency across channels.

• Track performance of localized content and suggest optimizations for higher engagement.

Requirements

• 4+ years of experience in content, copywriting, or localization roles, ideally within iGaming, gaming, or digital consumer products.

• Native-level English fluency with mastery of grammar, style, and nuance.

• Strong familiarity with US sports betting and casino gaming terminology.

• Proven ability to adapt content for different audiences while maintaining brand voice.

• High attention to detail with a “zero-error” mindset when it comes to QA.

• Experience working with Legal and Compliance teams to ensure content approvals.

• Excellent project management and collaboration skills to coordinate across global teams.

What Soft2Bet Offers

• A pivotal role in shaping how our brand speaks to US players.

• Collaboration with international Marketing and CRM teams while owning all US content.

• The opportunity to blend creativity and compliance in a fast-growing iGaming market.

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