Growth Marketing Lead

Soft2Bet is a leading international operator and platform provider in the iGaming industry, managing a diverse portfolio of successful casino and sportsbook brands. As we continue our global expansion, we are launching operations in the US and are looking for a Growth Marketing Lead to spearhead our acquisition efforts in New Jersey.

This is a unique opportunity for a hands-on, entrepreneurial marketer to build and own the US growth strategy from the ground up. You will take full responsibility for developing and scaling user acquisition across digital channels, ensuring performance goals are met in a highly competitive and regulated market.

The role requires someone who thrives with autonomy and accountability. While you will collaborate closely with marketing managers across other regions and have support from central teams and agencies, you will be the primary owner of the US marketing domain and the results it delivers.

Responsibilities

• Build, execute, and optimize the US user acquisition strategy across paid search, social, affiliates, display, and programmatic.

• Manage and scale campaigns directly in Google Ads, Meta, TikTok, and other growth platforms.

• Own and optimize CAC, ROAS, and LTV by channel, providing clear reporting and insights.

• Run A/B tests on landing pages, creatives, and targeting to improve funnel conversion.

• Collaborate on App Store Optimization (ASO) and user acquisition creative briefs.

• Work with internal and external partners to deliver impactful campaigns while maintaining compliance with regulated environments (iGaming focus).

• Act as the owner of the US marketing domain, ensuring localized execution and market-specific growth.

• Share best practices and align strategies with marketing managers from other regions.

Requirements

• 3+ years of experience in performance marketing or user acquisition, preferably in iGaming, gaming, or DTC.

• Proven expertise in Google Ads, Meta Ads Manager, and familiarity with MMPs (Adjust, Appsflyer).

• Strong analytical skills with the ability to interpret data, optimize performance, and drive growth.

• Highly independent and self-motivated — able to deliver results without day-to-day guidance.

• Experience working in regulated industries (iGaming strongly preferred).

• Excellent communication and collaboration skills to work with global teams and agencies.

• Based in New Jersey (or willing to relocate).

What Soft2Bet Offers

• Full ownership of US growth marketing with the ability to shape strategy and execution.

• A dynamic, international team with colleagues across Europe, North America, and beyond.

• The opportunity to launch and scale a major brand in the US iGaming market.

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