Business Development Manager

Responsibilities: 

• Develop and execute targeted outbound campaigns to generate qualified leads for enterprise-level deals.
• Identify high-value ICP prospects in key industries and regions aligned with company strategy.
• Build and maintain databases of ideal customer profiles (ICPs), buyer personas, and key stakeholders.
• Work closely with marketing to align on ABM (Account-Based Marketing) strategies.
• Stay up to date with industry trends, buyer behavior, and sales best practices.
• Collaborate with sales executives and solution consultants to support early-stage qualification.
• Ensure smooth lead handoff with well-documented prospect information, pain points, and engagement history.
• Ensure accurate data entry and pipeline visibility in CRM
• Leverage tools like LinkedIn Sales Navigator, ZoomInfo, Outreach/Salesloft to optimize outreach.
• Regularly audit lead flows and conversion metrics to improve funnel performance.
• Provide feedback to marketing on lead quality and campaign ROI.
• Help shape messaging around business outcomes and ROI for high-value opportunities. 

Requirements: 

• Proven experience in B2B sales, preferably within the SaaS or iGaming industries
• Successful track record in new business development and client acquisition across international markets
• Strong understanding of the full sales cycle — from lead generation to deal closure, including negotiation and contract management
• Experience managing multichannel customer acquisition strategies, including outbound and inbound approaches, industry events, LinkedIn outreach, and email campaigns
• Proficiency with CRM systems and sales automation tools (e.g., Zoho CRM, HubSpot, Pipedrive)
• Ability to set, track, and meet clear KPIs related to revenue, deal volume, and pipeline metrics
• Analytical mindset with the ability to interpret sales funnel data, evaluate channel performance, and quickly adjust strategy for improved results
• Excellent verbal and written communication skills, with the ability to craft compelling business proposals and presentations
• Proactive, self-motivated, and result-driven personality with a strong sense of ownership and initiative
• Experience working in a high-performance, fast-paced environment, with the ability to adapt quickly and thrive under pressure
• Upper-Intermediate English level or higher

Why Join Soft2Bet?

• Be part of a rapidly expanding international company in the iGaming industry.
• Collaborate with cross-functional teams across various jurisdictions.
• Gain exposure to diverse regulatory frameworks and audit areas.
• Enjoy a supportive environment that values independence, integrity, and growth.