Account Director, Social & Content

We're the communications and marketing agency built for challengers, disruptors and visionaries. We help brands change the way people live, work or play around the world.

Join an agency awarded for its culture and work with innovative brands shaping the future!

Sling & Stone is the public relations agency built for entrepreneurs, challengers and disruptors. We unearth, craft and share the stories of the most ambitious brands shaping the world — from Krispy Kreme to Reddit, Stripe to Google Cloud, to Levi’s and more.

Globally, we’re a team of 60+ Slingers across Australia, Singapore and New Zealand.

We’re now searching for an Account Director, Social & Content to join our Australian team who has an interest in working with brands that are pushing boundaries.

The role you'll play

As the Account Director, Social & Content, you will act as the operational and strategic lead of our growing Social & Content department. You will bridge the gap between PR and cutting-edge social storytelling, driving high-level strategy for our clients while shaping the internal culture and capabilities of the team. This role requires a blend of creative vision, sharp client-handling skills, and a passion for mentoring a dedicated team consisting of a Social Media Manager and a Social Media Executive. 

As a Social Account Director you’ll provide high quality strategic guidance in the development and execution of innovative social media strategies. You will play a key role in the strategy and execution of campaigns in the Social and Content portfolio. Your role will require you to stay up to date on industry trends and relevant creators, aligning overall campaign direction with client goals. You’ll understand how to achieve and measure these goals across awareness, engagement, and conversions. 

This role will require you to manage and build strong relationships with clients, creators, and stakeholders. You will be able to guide both teams and clients with clear direction, mentoring and upskilling your team to deliver the best results. You understand how to keep a campaign progressing in the day-to-day, but are forward thinking, keeping an eye on the weeks and months ahead.

In return, you’ll be working with some of the most exciting and innovative brands who are truly disrupting traditional industries, have purpose-driven missions, and are looking to shake things up.

Key roles & responsibilities: 

Leadership:

• Capability Evolution: Partner with agency leadership to define the vision, service offerings, and growth strategy for Social & Content.
• Process & Best Practices: Establish and optimise internal workflows, tools (e.g., scheduling, listening, AI tools), and quality control standards.
• Line Management: Directly manage, mentor, and inspire the Social Media Manager and Social Media Executive, fostering a collaborative and high-performing team culture.
• Industry Thought Leadership: Keep the agency and clients ahead of the curve on emerging platforms, algorithm shifts, creator economy trends, and digital innovations.
• Commercial Acumen: Manage the profitability of social accounts, tracking hours, scope creep, and profitability. 

Strategic Client Management

• Senior Counsel: Serve as the trusted, senior advisor to key clients, steering their overarching social media and content marketing strategies.
• Campaign Architecture: Oversee the development of holistic, multi-channel content strategies, paid social frameworks, and creator marketing programs.
• Expansion & Organic Growth: Proactively identify opportunities to infuse social and content services to existing PR clients.

Campaign Excellence

• Social Media Strategy: Define the foundational digital presence for clients by developing tailored platform playbooks, content pillars, and native tones of voice, while establishing advanced KPI models that connect social outcomes directly to PR and business growth. 
• Influencer & Creator Strategy: Guide the team on high-tier influencer negotiations, contract management, and relationship building.
• Paid Social: Architect integrated paid social strategies designed to amplify content, drive targeted traffic, or boost content to a broader, curated audience. Ensure paid social budgets are strategically allocated and optimised.
• Audits & Trend Forecasting: Conduct deep-dive social audits and competitor analyses alongside macro digital trend forecasting to uncover strategic opportunities and ensure client strategies remain future-proof and culturally resonant. 

To be successful in securing this role, you will need to:

• 7+ years of social and content experience across both business and consumer brands, ideally in an agency
• Integrated work where you’ve overseen or directly executed not only influencer/creator, social, and content, but also PR is a plus. 
• Experience leading and overseeing integrated Social & Content teams. From setting strategies, to managing budgets, providing strategic counsel to clients, and assessing outcomes
• Have proven team leadership, people management, and mentor skills
• Experience in managing accounts and client needs on a day-to-day basis
• Be capable of driving strategy, have strong critical thinking skills, and a sense of creativity, ensuring satisfaction across your client portfolio
• Be able to develop scopes of work and budgets, manage service levels with meeting deliverables, while keeping teams engaged and motivated 

Want to know more?

Here’s a taste of Sling & Stone:

• We’re a team of 60+ spanning Australia, New Zealand and Singapore, delivering truly integrated campaigns
• We won Provoke Best Agency of the Year in APAC + top 10 globally last year
• We’re deliberate about which brands we work with, and say no to those who don’t fit our focus on clients shaping the future 
• We’re proud of what we do. Our team is filled with smart, skilled communicators who share and live these core values: Gumption, Build, Play, Tune in
• We give all Slingers the opportunity to do the most impactful work of their careers here, giving them the training, skills and support to develop new passions, services and client portfolios, with the support of a dedicated manager

Employee benefits

As a valued member of the Sling & Stone team, you will have access to a wide range of benefits designed to support your career and wellbeing, they include:

• Additional gifted leave days for our EOY agency closure
• 2 Give Back Days to volunteer with a charity of choice
• Inclusive Paid Parental leave up to 12 weeks
• Employee Assistance Platform with 3 confidential sessions per year
• Meeting free Mondays
• Opportunities to extend your holidays and explore new countries through our Work From Anywhere and Out & About programs
• Global transfers between offices
• Catered lunch on the last Tuesday before payday each month
• Ongoing training with our Learning Management System, training held by a variety of speakers and annual training allowance
• Technology & mobile allowance to go towards your monthly mobile bill
• A culture built on inclusion, #play, growth, and bringing your best self to work

Ready to apply?

Send us your resume and tell us why you’re right for this role! 

Equal Opportunity Employer Statement

Sling & Stone is built on the talent we hire. We’re only as good as our people, and the best teams are built with people from a variety of backgrounds, offering a variety of perspectives. Even if you don’t meet all of the requirements for our roles, if you think this is the job for you, please go ahead and apply. Studies have shown that certain minority groups will only apply if they meet every specification on a job advert and we want to change this. We do not discriminate against any employee or candidate because of age, gender, gender identity, race, sexual orientation, nationality, religion or disability or any other basis. Our people are chosen on merit, professional qualities and alignment with our values. We are committed to building a diverse and inclusive team.