Head of Digital Marketing (SheMed)
At SheMed, our mission is to revolutionise women's health by providing accessible and personalised solutions tailored specifically for women. We are a startup consisting of enthusiastic people who are committed to empowering women with the knowledge and tools they need to take control of their health and well-being. SheMed is an innovative and advanced weight loss programme that is groundbreaking in the world of women’s health. We have an unwavering dedication to quality care, and strive to create a supportive and compassionate community where every woman can thrive and achieve optimal health. In doing so, we believe SheMed will be a strong force in closing the women’s health gap.
Please note: This is a office based role, Monday to Friday (9am - 6pm). We are based in Euston, London.
WHAT YOU WILL WORK ON:
- Strategic Leadership: Own and lead the digital marketing strategy, including Meta, Google, SEO, email marketing, and other channels to drive growth and revenue.
- PPC Campaign Management: Drive the strategy, execution, and continuous optimization of high-impact PPC campaigns across Google, social media, and other paid platforms to maximise ROI, scale performance, and achieve business growth objectives.
- SEO: Oversee and enhance SEO efforts, ensuring that content, technical elements, and off-site strategies align for optimal search rankings.
- A/B Testing & Conversion Optimization: Spearhead comprehensive A/B testing initiatives across landing pages, ad creatives, and website experiences to significantly improve conversion rates, enhance user engagement, and drive measurable business outcomes.
- Data-Driven Decisions: Leverage advanced analytics and performance metrics to drive strategic marketing decisions, optimise budget allocation, and continuously improve ROI through actionable insights and data-informed optimizations.
- Cross-Channel Marketing: Develop cohesive, integrated campaigns across digital channels, including paid, owned, and earned media. Understands current social media platforms.
- Team Leadership: Build, mentor, and lead a high-performing digital marketing team, fostering a culture of innovation and excellence.
- Strategic Budgeting: Expertise in identifying optimal allocation of marketing funds, developing financial models and projections, and presenting well-supported recommendations to key stakeholders.
WHAT WE’RE LOOKING FOR:
- 6+ years of experience in digital marketing, with at least 3+ years in a senior leadership role overseeing paid socials including Meta and Google, SEO, and other performance marketing channels.
- Proven success scaling digital marketing efforts for high-growth consumer brands with measurable results.
- Proven experience in PPC and SEO with a track record of driving significant growth in high-growth consumer brands.
- Strong expertise in A/B testing and conversion optimization.
- Proficiency in using data analytics tools such as Google Analytics, SEMrush, or similar to track and improve performance.
- Ability to manage large marketing budgets and deliver against KPIs.
- High-energy individual with the ability to work in a fast-paced, results-oriented startup VP environment.
- Exceptional leadership and communication skills, with a focus on collaboration and innovation.
WHAT WE OFFER:
- A mission-driven team focused on closing the women’s health gap
- Competitive Salary with commission opportunity
- 25 days holiday
- Breakfast and all day snacks
- Monthly socials + dress-up days
- Health care Cash Plan including physio, digital clinical appointments and wellbeing for you, your partner and children.
- Life insurance cover of 4x salary
- Pension contribution matched up to 5%
- Cycle to work scheme
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