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Head of Digital Marketing (SheMed)

London, England

At SheMed, our mission is to revolutionise women's health by providing accessible and personalised solutions tailored specifically for women. We are a startup consisting of enthusiastic people who are committed to empowering women with the knowledge and tools they need to take control of their health and well-being. SheMed is an innovative and advanced weight loss programme that is groundbreaking in the world of women’s health. We have an unwavering dedication to quality care, and strive to create a supportive and compassionate community where every woman can thrive and achieve optimal health. In doing so, we believe SheMed will be a strong force in closing the women’s health gap.

Please note: This is a office based role, Monday to Friday (9am - 6pm). We are based in Euston, London. 

WHAT YOU WILL WORK ON:

  • Strategic Leadership: Own and lead the digital marketing strategy, including Meta, Google, SEO, email marketing, and other channels to drive growth and revenue.
  • PPC Campaign Management: Drive the strategy, execution, and continuous optimization of high-impact PPC campaigns across Google, social media, and other paid platforms to maximise ROI, scale performance, and achieve business growth objectives.
  • SEO: Oversee and enhance SEO efforts, ensuring that content, technical elements, and off-site strategies align for optimal search rankings.
  • A/B Testing & Conversion Optimization: Spearhead comprehensive A/B testing initiatives across landing pages, ad creatives, and website experiences to significantly improve conversion rates, enhance user engagement, and drive measurable business outcomes.
  • Data-Driven Decisions: Leverage advanced analytics and performance metrics to drive strategic marketing decisions, optimise budget allocation, and continuously improve ROI through actionable insights and data-informed optimizations.
  • Cross-Channel Marketing: Develop cohesive, integrated campaigns across digital channels, including paid, owned, and earned media. Understands current social media platforms.
  • Team Leadership: Build, mentor, and lead a high-performing digital marketing team, fostering a culture of innovation and excellence.
  • Strategic Budgeting: Expertise in identifying optimal allocation of marketing funds, developing financial models and projections, and presenting well-supported recommendations to key stakeholders.

WHAT WE’RE LOOKING FOR:

  • 6+ years of experience in digital marketing, with at least 3+ years in a senior leadership role overseeing paid socials including Meta and Google, SEO, and other performance marketing channels.
  • Proven success scaling digital marketing efforts for high-growth consumer brands with measurable results.
  • Proven experience in PPC and SEO with a track record of driving significant growth in high-growth consumer brands.
  • Strong expertise in A/B testing and conversion optimization.
  • Proficiency in using data analytics tools such as Google Analytics, SEMrush, or similar to track and improve performance.
  • Ability to manage large marketing budgets and deliver against KPIs.
  • High-energy individual with the ability to work in a fast-paced, results-oriented startup VP environment.
  • Exceptional leadership and communication skills, with a focus on collaboration and innovation.

WHAT WE OFFER: 

  • A mission-driven team focused on closing the women’s health gap
  • Competitive Salary with commission opportunity
  • 25 days holiday
  • Breakfast and all day snacks
  • Monthly socials + dress-up days
  • Health care Cash Plan including physio, digital clinical appointments and wellbeing for you, your partner and children.
  • Life insurance cover of 4x salary
  • Pension contribution matched up to 5%
  • Cycle to work scheme

Please note that offers of employment are subject to receipt of satisfactory references and a enhanced DBS check.
 
WORKING AT SHEMED
Whether you work in one of our amazing offices, clinics or part of our remote clinician workforce, SheMed is highly collaborative and fun! You’ll have a chance to work in a fast-paced environment with experienced industry leaders. We have a learning environment where you can make an impact.
 
WHO WE ARE
At SheMed our people aren’t just part of a team, they’re part of something bigger. We’re a vibrant community of creative thinkers and doers, forging the way for a new generation of healthcare. We’re only as good as our people. So, finding the best people is everything to us. We serve millions, but we choose our people one at a time…
 
DIVERSITY
We believe that difference inspires a better, healthier world. That’s why it’s at the heart of everything we do. From our people to our products, difference enriches every part of our business and creates a culture based on equality of opportunity, and in which all employees can progress their careers. We’re committed to creating an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, colour, religion, sex, pregnancy status, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, and any other characteristic protected by applicable law.

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