Marketing Operations Manager

Location: Cape Town

About Sedna
Sedna is transforming the way teams manage communication at scale. We provide a smart, collaborative, and automated solution that helps the world’s biggest and fastest-moving businesses turn communication into action. As we continue to grow, we are looking for a Marketing Operations Manager to join our Growth team and ensure we are running world-class, data-driven marketing programs.

About the Role
As Marketing Operations Manager, you will be at the heart of how Sedna measures, manages, and optimises its marketing efforts. You will own the systems and processes that drive campaign performance, lead generation, and customer acquisition reporting — enabling us to make smarter, faster decisions.

You’ll work closely with the Head of Growth and wider Marketing, Sales, and RevOps teams to make sure our systems (Hubspot and Salesforce) are fully aligned, our reporting is insightful, and our campaigns continually improve.

Key Responsibilities

• Manage and optimise marketing systems — primarily Hubspot and Salesforce — ensuring data accuracy and integration.
• Build and maintain dashboards and reports to track marketing campaign performance, pipeline contribution, and ROI.
• Own reporting across the full buyer journey — from first touchpoint to closed customer — and identify areas for conversion rate optimisation.
• Partner with Marketing and Sales to ensure consistent lead management processes and accurate attribution.
• Analyse campaign and funnel data, providing actionable insights and recommendations to improve effectiveness.
• Support campaign planning with data-driven forecasts and post-campaign performance reviews.
• Maintain data hygiene best practices across marketing and CRM platforms.
• Champion continuous improvement by suggesting tools, processes, and strategies to enhance marketing effectiveness.
  
  

About You

• 3+ years experience in a Marketing Operations or similar analytical marketing role, preferably in a B2B SaaS or tech environment.
• Advanced proficiency in Hubspot and Salesforce — from system administration to campaign and lead flow reporting.
• Strong analytical skills; confident building reports, interpreting data, and telling the story behind the numbers.
  Experience tracking and optimising the buyer journey across marketing and sales touchpoints.
• Comfortable collaborating cross-functionally with Sales, RevOps, and Marketing teams.
• Proactive, detail-oriented, and highly organised, with a passion for making systems and processes work better.
• Self-starter attitude with the ability to work independently and drive initiatives forward.
  
  

Why Sedna?

• Join a fast-growing company on a mission to transform the way the world’s biggest industries communicate.
• Work with a collaborative, passionate team that values innovation and execution.
• Competitive salary and benefits.
• Opportunities for career progression and professional growth.

In addition, culture is very important to us. Here are the core attributes we are looking for:

• Stay Ahead, Stay Agile
• We don’t just adapt-we anticipate change and act with confidence.
• Curiosity, data, and customer insights help us stay ahead of the curve.
• We embrace challenges as opportunities and remain resilient under pressure.
• By staying open to new ideas and ways of working, we lead the future.

• Execute With Focus
• We turn strategy into action, delivering measurable results that matter.
• Every initiative counts-discipline and ownership drive business impact.
• We make smart decisions with speed, balancing pace and precision.
• Clear priorities keep us focused on what moves the needle.

• Work Together, Win Together
• Collaboration is our superpower-we succeed as one team, internally and with customers.
• We co-create solutions, seek feedback, and build the future of the OS together.
• Strong relationships are built on trust, respect, and shared goals. 
• By aligning across teams and with customers, we unlock greater impact.