Senior Executive/Assistant Manager, Marketing (6 months Maternity Cover)

WHO WE ARE:

*SCAPE Co., Ltd. is a non-profit organisation, a registered charity, and an Institution of a Public Character that engages and nurtures youth by developing their talents. At *SCAPE, we offer a holistic network of programmes, communities, and facilities to support youth in their pursuit of interests and passion areas. Together with our partners, we inspire and empower our youth to discover boundless possibilities.

YOU WILL BE WORKING ON:

Marketing & Digital Initiatives

• With the guidance of senior manager, lead the development of the marketing strategy and formulation of marketing plan to achieve the business goals set out by the organisation.
• Collaborate with agency partner or team members on achieving paid and owned media amplification for *SCAPE and related programmes and initiatives on all external facing communications. 
• Manage relationship with suppliers and stakeholders for creative production, advising branding guidelines, propose design solution and execute creative direction. 
• Develop SOP Manage SCAPE's online presence, including the website, social media channels, and digital content.
• Conduct market research and gather customer insights to inform marketing strategies and content.
• Engage with *SCAPE's target audiences, including youth, creatives, and the local community, to understand their needs and preferences.
• Develop compelling and relevant creative content for *SCAPE’s traditional and digital platforms, including those of the Somerset precinct.
• Develop strategic and tactical concepts and create high quality visual designs and motion graphics for web, print and outdoor advertising spaces, e.g. brochures, posters, banners, advertisement, logos, etc. 
• Develop regular reports and analysis with data-driven insights for stakeholders that evaluate campaign performance, measure ROI, and identify areas for improvement.
• Oversee installation and assist with the production of outdoor media, collaterals and gifts.

Branding & Public Relations

• Ensure brand consistency across all communication touchpoints and facilitate timely updates/refreshes on *SCAPE’s brand assets, and those of the Somerset precinct, when required.
• Manage brand assets and maintain brand repository on SharePoint.  
• Build mutually beneficial relationships between *SCAPE and key media contacts, youth-sector organisations, etc. 
• Develop written materials, including editorial content, press releases, media Q&A and holding statements, as required.
• Provide timely responses for day-to-day media relations/media requests and during crisis situations for the Somerset precinct and *SCAPE, along with public enquiries and feedback, on both traditional and digital feedback channels.

Team Management & Internal Collaboration

• Develop branded templates, graphics, and other collateral to maintain a consistent visual identity across internal communications.
• Work closely with other *SCAPE departments, such as Programming, Engagement, and Planning, to ensure a cohesive and user/customer-centric approach to marketing.
• Provide marketing expertise and support to help other teams effectively promote their initiatives and engage their target audiences.
• Facilitate the sharing of best practices, success stories, and other valuable information among internal teams and stakeholders.

WHO YOU ARE:

• At least 4 years of relevant working experience in either marketing, creative/design services, content production, media planning, corporate communications, public relations (in-house or agency) or journalism. 
• Familiar with market research, data analytics, design thinking and testing, and adapt in leveraging these insights and emerging technologies to develop customised and targeted communications and marketing deliverables with strong brand resonance.
• Has a strong understanding of emergent media platforms, media and digital media trends.