Marketing & PR Manager

Location: Germany - remotely

We Are

RTB House is a next-generation performance demand-side platform (DSP) that uses proprietary Deep Learning AI algorithms to help brands grow. The company is the market leader in driving performance using Deep Learning across the entire purchase funnel.

Founded in 2012, and now operating in 90+ markets, RTB House has always been private-by-design. It embraces first-party advertising and a relentless approach to innovation. RTB House offers end-to-end Deep Learning-powered AdTech products and solutions to maximize conversion, drive new customer acquisition, create engagement, and fuel long-term demand for a global base of clients.

Our team in DACH consists of over 40 people and is an integral part of our company’s global presence. We combine local expertise with our broader company vision. We embrace a "remote-first" approach, allowing our team members the flexibility to work remotely.

The Marketing team is crucial in driving our company’s success, collaborating cross-functionally to deliver data-driven strategies, impactful campaigns, and strong brand communication that fuel growth and support our commercial priorities across the DACH market.

You Will:

Marketing Strategy & Data-Driven Planning 

• Execute the implementation of annual marketing plans for the DACH region, aligned with global marketing strategy and local business objectives;
• Prioritize high-impact activities based on defined metrics, regional business needs, and close collaboration with Sales and Account Management teams;
• Track, measure, and report on marketing KPIs and activity performance regularly;
• Use insights and analytics to improve campaign effectiveness and optimize resource allocation;
• Identify growth opportunities and propose strategic marketing initiatives in collaboration with local stakeholders, while also ensuring continuity of existing successful activities;
• Manage the regional marketing and PR budget, ensuring cost-efficiency and strong ROI.

Campaigns & Events

• Plan and execute integrated B2B marketing campaigns to generate demand and deepen engagement with prospects and existing clients;
• Design and deliver tailored activities supporting both new business and client retention;
• Lead the planning and execution of owned and external event participation, from concept to follow-up;
• Ensure business relevance, content quality, and measurable ROI for each activity;
• Coordinate speaking opportunities for regional leadership, ensuring balanced brand presence and credibility.

Brand Communication & Content

• Strengthen the RTB House brand across the DACH region, in line with the group’s brand strategy;
• Localize global content and messaging while incorporating market-specific nuances;
• Collaborate with PR agencies to secure local media presence, manage press activities, and monitor coverage;
• Create impactful marketing and sales materials, including case studies, landing pages, and presentations;
• Ensure content resonates with the local audience while maintaining consistency with global messaging.

Collaboration

• Act as a strategic partner to the DACH Regional Business Director, as well as the Sales, Account Management, and Inventory departments, with a strong understanding of commercial priorities;
• Maintain ongoing communication with HQ Marketing, Regional Marketing & PR peers, and DACH Business teams to ensure alignment and knowledge sharing.

Desired Experience: 

• 5+ years of marketing experience (proven experience in B2B marketing, preferably in tech, digital, or advertising industries);
• Strategic mindset with hands-on execution capabilities, paired with practical experience in planning and executing complex marketing and PR strategies;
• Leveraging a data-driven mindset, with the ability to analyze performance and adjust strategies accordingly to business goals;
• Proven track record in content creation for sales meetings, events, webinars, podcasts, panel discussions, and keynote presentations;
• Outstanding project management and cooperation skills with the ability to balance multiple stakeholders;
• Knowledge of the latest trends, Account-based Marketing strategies, content marketing, social media, and events;
• Fluency in German and English

We Offer:

• We believe in a healthy work-life balance and therefore prioritize flexible working arrangements - you decide whether you want to work remotely, from one of our DACH office spaces, or even temporarily from any other location in the world;
• A top-of-the-market compensation package, consisting of an above-market-average base and an attractive bonus scheme;
• You’re starting out with 28 vacation days - that can turn into 30 days after a 2-year tenure;
• We provide a monthly Pluxee allowance that can be used towards purchases in various grocery stores, shops, and restaurants;
• A structured and interactive onboarding, accompanied by a supporting team member assigned to guide you during your orientation phase to make sure you’re settling in with ease;
• An international working environment that inspires you and enables you to develop projects as part of a highly qualified cross-functional team;
• We care about your development and help you continuously grow your career with us as part of your personalized development plan - supported by a generous yearly training budget;

Apply now! 

You don't need to tick every box to apply. If you are passionate about digital marketing, send us your CV, and we'll review it.

Information for Applicants: Germany