Marketing & PR Manager

Location: Poland - remotely

We Are

RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies worldwide. Its proprietary ad buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel.

Founded in 2012, the RTB House team comprises 1,500+ specialists in over 30 locations around the globe. It serves more than 3,000 campaigns for clients across the EMEA, APAC, and Americas regions.

About the Role

As the Marketing & PR Manager for Poland, the Nordics, and the Balkans, you will lead regional marketing and PR efforts to drive awareness, engagement, and business growth in alignment with global strategy. You will independently manage the planning and execution of integrated marketing activities that support sales goals, build the RTB House brand, and create long-term value through marketing & PR activities.

You Will:

Marketing Strategy & Data-Driven Planning

• Develop and implement annual regional marketing plans aligned with global marketing strategy and local business objectives;
• Prioritize high-impact activities based on defined metrics, regional business needs, and collaboration with sales and account management teams;
• Track, measure, and report on marketing KPIs and activity performance regularly;
• Use insights and analytics to improve the effectiveness of campaigns and optimize resource allocation;
• Proactively identify growth opportunities and recommend strategic marketing initiatives in collaboration with local stakeholders;
• Manage the marketing and PR budget for your region, ensuring cost-efficiency and strong ROI.

Campaigns & Events

• Plan and execute integrated B2B marketing campaigns to generate demand and increase engagement with prospects and existing clients;
• Design and lead tailored activities aimed at new business and client retention;
• Lead the planning and execution of owned and external events participation, from concept to follow-up;
• Ensure business relevance, content quality, and measurable ROI for each activity;
• Coordinate speaking opportunities for regional leadership, ensuring balanced brand presence and credibility.

Brand Communication & Content

• Build and strengthen the RTB House brand across assigned markets, in line with the group’s brand strategy;
• Localize global content and messaging while incorporating market-specific nuances;
• Cooperate with PR agencies to secure local media presence, manage press activities, and monitor coverage;
• Create impactful marketing and sales materials, including case studies, landing pages, and presentations;

• Ensure content resonates with the local audience while maintaining consistency with global messaging.

Collaboration

• Act as a strategic partner to Regional Business Directors and Sales, with a strong understanding of commercial priorities;
• Maintain regular communication with HQ Marketing, Regional Marketing & PR peers, and Local Business teams to ensure alignment and knowledge sharing.

Desired Experience: 

• 5+ years of marketing experience (proven experience in B2B marketing, preferably in tech, digital, or advertising industries);
• Strategic mindset with hands-on execution capabilities - with practical experience in planning and executing complex marketing and PR strategies;
• Leveraging a data-driven mindset, with the ability to analyze performance and adjust strategies accordingly to business goals;
• Proven track record in content creation for sales meetings, events, webinars, podcasts, or panel discussions;
• Outstanding project management and cooperation skills with the ability to balance multiple markets and stakeholders with varying business maturity;
• Knowledge of the latest trends, ABM strategies, content marketing, social media, and events;
• Fluency in English and Polish; other languages are a plus.

We Offer:

• Unique opportunity to join a creative, fast-growing company in online advertising;
• A chance to work in a truly international environment with the best people;
• Becoming part of an award-winning organisation, with outstanding growth numbers;
• Opportunity to work on a great product based on the newest AI Technology (Deep Learning);
• Working and learning in one of the fastest-growing tech companies in Europe;
• A rewarding career in a friendly and inspiring atmosphere with no corporate habits;
• Opportunity to contribute to ambitious projects in the growing, international organisation;
• Internal programs to develop your professional skills further;
• A training budget for development opportunities (courses, language trainings);
• Stable, long-term cooperation based on a B2B contract or contract of mandate.

Apply now!

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