Product Flows Lead

ABOUT THE ROLE

RootstockLabs exists to make Bitcoin work for everyone. We’re scaling Bitcoin utility through Rootstock and RIF.

This is a Product Flows and Tokenomics role (based in Europe or South America) with real product leverage, not simply a business analysis role. You sit at the point where strategy becomes buildable reality: turning initiatives into clear, detailed end-to-end flows, with tokenomics and liquidity built in from day one.

RIF is designed to accelerate the adoption of Bitcoin DeFi on Rootstock by powering community incentives, infrastructure and interoperability, including rewards, governance and grants via RootstockCollective, and key infrastructure like USDRIF and RNS.

You will help turn complex on-chain activity and user behaviour into clear insights that shape product decisions, incentives, and ecosystem growth. Your work will influence how we design user journeys, allocate resources, and measure what actually drives long-term adoption. We’re building products that help people participate safely and meaningfully in decentralised finance. You will play a key role in understanding how users interact with our products turning that insight into decisions that improve usability, incentives, and growth. 

Mandate: make RIF utility real and recognisable by delivering a flagship real-world use case (the Steve Madden of use cases) and a family of complementary use cases, all backed by flows people actually use.

What you will do:

• Deliver canonical end-to-end flow definitions squads can implement.
• Design tokenomics and liquidity into those flows from day one.
• Drive measurable improvements in adoption, comprehension, and flow drop-off and failure points.

What you will learn:

• Build Bitcoin DeFi user journeys that stay coherent under real liquidity constraints.
• Make token utility legible to normal users without dumbing it down.
• Use telemetry and market signals to drive prioritisation with evidence, not opinions.

90 day impact:

By day 90 you can explain the RIF north star and initiatives clearly and have delivered canonical flow specs for the most business critical journeys. Your analysis is required input for squad build decisions, and your tokenomics and liquidity insight informs product leadership decisions across the RIF product area.

 

KEY RESPONSIBILITIES

• Translate RIF strategy and in-flight initiatives into detailed end to end business flows (states, transitions, failure modes, edge cases).
• Define flow level requirements that are implementation ready (inputs, outputs, constraints, dependencies, acceptance criteria). Your output is implementation-ready flow definitions that reduce ambiguity and rework.
• Identify and quantify friction in flows: onramping, user comprehension, telemetry gaps, operational and support burden. Hold ownership through to resolution with a measurable path to green and defined success criteria.
• Define success metrics per critical flow and work with Data Intelligence to instrument telemetry that explains adoption, drop-off, and liquidity bottlenecks.
• Model tokenomics impact inside key flows (user incentives, costs, rewards, governance touchpoints) and flag second order effects.
• Make liquidity a first class design constraint: map liquidity dependencies, failure points, and mitigation options across partners and internal protocols.
• Ensure tokenomics and liquidity considerations are included in every relevant flow spec, not bolted on after implementation.
• Be an expert on your market, key sector trends, and competitor offerings where directly relevant to your specific products. Translate what’s working elsewhere into concrete flow improvements.
• Benchmark market leading patterns outside Rootstock and RIF and translate what works into pragmatic recommendations. Provide structured decision input to Product leadership for cross product tokenomics and prioritisation trade-offs.
• Help set your team’s OKRs aligned with company and group OKRs, as envisioned by the Product Managers and Product Directors.
• Establish clear shared terminology and mental models across Product, Engineering, Data Intelligence, Legal, Marketing, and Finance.
• Raise the bar on written artefacts: concise specs, flow diagrams, and decision memos that reduce ambiguity and rework. Quality and clarity at velocity matter more than volume.

 

WHAT YOU BRING

We are looking for someone who brings many of the following:

• Comfort operating in ambiguity and abstraction. You can take fuzzy, high level concepts (strategy, incentives, ecosystem dynamics) and turn them into concrete, testable flows and decisions.
• Demonstrable experience owning complex end to end business flows where money and asset movement and failure modes matter.
• Strong written communication. You can produce clear specs and decision memos with AI as a force multiplier, never as a substitute.
• Practical understanding of crypto asset mechanics (wallets, on and off ramps, bridges, liquidity, pricing, fees, among other areas) and how these shape user journeys. Ability to reason about tokenomics and incentives at both flow level and ecosystem level, and simplify it for users.
• Strong awareness of executing go to market strategy and comfortable with a relentless pursuit of product market fit. You’re comfortable forming hypotheses, instrumenting what matters, and changing your mind when the data contradicts the narrative.
• You can align technical and non technical stakeholders through clear written artifacts and calm, high trust collaboration. Strong stakeholder management across Product, Engineering, Data, Legal, and Finance, without politics or theatre.
• A bias to action and independence. You find the work, drive it, and close it without heavy supervision. You can challenge constructively whilst remaining professional.
• Systems and patterns thinking. You see second order effects (liquidity, telemetry, ops load, legal and finance constraints) before they become incidents.
• Curiosity about market best practice and competitor patterns, with the judgment to ignore noise. A passion for innovation, whilst remaining grounded and pragmatic.
• If you’ve owned complex flows in fintech, payments, trading, or onboarding and/or built crypto fluency hands-on, we want to hear from you.
• Pro-Bitcoin alignment and thoughtful conviction about Bitcoin DeFi.

Non-negotiables: independent operator, exceptional writer and communicator (AI as a force multiplier, not a substitute), strong technical collaborator, fully remote, high trust.

 

A note from the Hiring Manager:

I care deeply about building products that people actually use and trust. In this role, I’m looking for a colleague who enjoys asking “why”, connecting dots across data and behaviour, and working collaboratively to help teams make better decisions. You don’t need to have all the answers on day one. Curiosity, integrity, and a willingness to learn and share perspectives openly matter more to me than perfect domain knowledge.

Our process is structured and job relevant: clear evaluation criteria and a short practical exercise focused on real flow thinking, not trivia.

We strongly encourage applications from people who are under-represented in crypto and Web3. If you don’t meet every requirement but believe you’d thrive in this role, we’d love to hear from you.

ROOTIES BENEFITS

At RootstockLabs, we don’t just offer a job, we offer a community. Here’s what you can expect when you join us:

• Competitive compensation package and unique benefits designed to support your growth and well-being.
• 100% Remote Work from Europe / Latin America, with access to global CoWorking spaces.
• Work-Life Balance: Up to 35 vacation days, 30 sick days and parental leave.
• Continuous Learning: Access to training programs, language courses, and learning sponsorship annually.
• Unique Projects: Work with cutting-edge blockchain technology in a global, diverse team.
• Monthly Allowance for Contractors to support your connectivity and well-being.

ABOUT ROOTSTOCKLABS  

RootstockLabs exists to make Bitcoin work for everyone. We do this through giving developers the tools to build on Bitcoin, supporting the growth of the Rootstock ecosystem and the RIF economy while continuing to expand the frontiers of decentralized technology. 

Our Purpose: To Make Bitcoin work for everyone

Our Mission: Give developers the tools to build on Bitcoin, support the growth of the Rootstock ecosystem, and expand the frontiers of decentralized technology.