Regional VP - Spain

Roboyo is a category shaper in Agentic Automation. We help leading brands embed autonomous, AI‑powered agents into their workflows, processes, products and services so they can scale faster and operate smarter.

Built on a strong automation heritage, we focus on seamless integration of AI into enterprise level organization, not just proving concepts, but owning outcomes and driving value in every industry we are present. At Roboyo, you’ll join a global team of builders, consultants and engineers that are top practitioners of taking solutions to the next level for clients in pursuit of excellence.

 

Location: Barcelona (with travel across Spain) 
Reporting to: Group CEO 

 

Why This Role Matters

Spain is a priority growth market for Roboyo. We’ve built a strong foundation in scaled automation across enterprise workflows and processes, holding Premier Partner status with leading platforms like UiPath, Appian, Mendix, Power Platform, and Celonis. Now, we’re taking the next step: implementing AI tools such as Copilot, OpenAI API, Google Vertex AI, Rainbird, and Parloa for our clients.

We need a market builder—someone who can turn this competence into a leading pure-play AI & Agentic Process Automation consultancy in Spain. A maven who champions a seamless, straight-forward consulting culture across all functions, and who can foster  

This is not a maintenance role. It’s a career-defining opportunity to build and scale a country business from the ground up.

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Your Mission

• Own and grow the Spain P&L: Drive revenue, margin, and profitability.
• Lead by example: Cultivate a culture of mentorship, uncompromising excellence, advocacy, and celebrating shared team success. 
• Land and expand “rock” accounts: Move beyond small proofs of concept to multi-year, transformative partnerships with Spanish multinationals.
• Stand up agentic pods and AI engineering squads: Embed forward-deployed teams inside client organizations.
• Turn partnerships into a GTM engine: Leverage UiPath, Microsoft, Appian, and others to create repeatable success in Iberia.

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What You’ll Own

1. Market Ownership & P&L

• Full responsibility for Spain’s P&L: revenue, gross margin, SG&A, EBITDA.
• Define and execute Spain’s market strategy across IBEX35, national champions, and digital attackers.
• Shape the portfolio mix: from legacy automation to high-margin agentic AI services.
• Build a strong pipeline with disciplined coverage, targeting top-tier AI and automation opportunities.

2. New Logo Hunting & Growth

• Act as the primary hunter and farmer in Spain.
• Lead acquisition in key verticals: Financial Services, Telco, Energy, Retail, Public Sector.
• Sell AI & Agentic Automation transformations: multi-use case roadmaps, AI squads, agentic pods.
• Partner with global teams on lighthouse pursuits headquartered in Spain.

(Focus: ~60–70% hunting & growth / ~30–40% people & operations.)

3. GTM Through Partners & Ecosystem

• Own Spain’s partner GTM with UiPath (priority), Microsoft, Appian, and others.
• Position Roboyo as the partner that “makes AI real in workflows”.
• Build alliances with consulting firms, hyperscalers, industry associations, and communities.
• Represent Roboyo at conferences, panels, and C-level roundtables.

4. Onshore Delivery Leadership

• Grow and lead the Spanish delivery team: consultants, architects, engineers, PMs.
• Oversee AI transformation squads embedded at client sites.
• Ensure flawless delivery of complex automation and AI engagements.
• Champion a culture of operational excellence: utilization, quality, NPS.

5. Culture, Leadership & Talent

• Build and mentor a senior bench of sales, consulting, and engineering leaders.
• Lead the reskilling journey from RPA to AI & agentic engineering.
• Foster a high-performance, high-trust culture with clear goals and transparency.
• Be the voice of Spain in regional leadership forums and events.

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What You Bring

• 10+ years in tech-enabled consulting/professional services, with 5+ years owning or co-owning a regional P&L.
• Proven new logo hunter: closed large service deals in Spain (€100k–multi-million).
• Deep expertise in Intelligent Automation (RPA, BPM, IDP) and recent exposure to GenAI / agentic AI.
• Experience building or scaling a practice: hiring, GTM, pipeline, delivery.
• Strong partner-led GTM experience (UiPath, Microsoft, Appian).
• Network with Spanish CIOs/CDOs/COOs and Heads of Automation in priority sectors.
• Commercial acumen: pricing, utilization, deal structuring, margin management.
• Based in Barcelona, Spain, or willing to relocate.
• Fluent Spanish and strong English. Catalan is desired but not mandatory 

Technical Fluency

• Understand how LLMs, RAG, vector databases, and tool calling enable agentic workflows.
• Know how to structure multi-agent systems for end-to-end processes.
• Advocate for safe AI operations with human-in-the-loop governance.

Leadership Traits

• Builder mindset: thrive on blank-sheet challenges.
• Operator discipline: manage details without losing vision.
• Executive presence: comfortable at board level.
• Change leadership: led teams through tech pivots.

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What We Offer

• A career-defining role: build Roboyo Spain into the market leader for AI & Agentic Automation.
• Backing of a global pure-play leader with delivery hubs, IP, and partner status.
• High autonomy to shape GTM, org design, and hiring roadmap.
• Competitive base + aggressive bonus tied to Spain performance.
• Equity/long-term incentive potential.
• A culture that values experimentation, rapid upskilling, and next-level talent.

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Ready to move from talking about GenAI to operationalizing it at scale? Let’s talk.

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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