Country Lead - Spain

Roboyo is not a typical technology consultancy. We have been at the forefront of Business Process Automation since the sector began, less than a decade ago.

We started as pioneers. Today, we are the world’s largest specialist Intelligent Automation company and remain at the cutting edge. Our growth, success, and contribution to the success of our clients are a result of one thing – our people.

We are united by our purpose, to take what’s possible to the next level – for our clients, our business, and for each other.

At Roboyo, you will experience a fun and innovative work environment with a dynamic and ambitious team passionate about technology and automation.

As Country Lead - Spain, you will lead local sales performance and market expansion, working closely with commercial and operations teams to ensure excellent client service, smooth execution, and consistent revenue growth. This role reports into our Chief Business Officer for Central Europe and would be working very closely with multiple regional stakeholders. 

Responsibilities

• Serve as the country leader for Spain, managing daily sales and overall market growth strategy realization   
• Managing and forecasting the P&L for Spain and implementing strategies to achieve desired EBITDA outcomes 
• Own local revenue targets, sales pipelines, utilization, and team performance metrics
• Drive new client acquisition – this is the top priority. Actively identify, engage, and convert new business opportunities by participating in consulting conversations, creating tailored value-driven offers, organizing client meetings and events, and showcasing the tangible value of our services
• Strengthen and manage relationships with existing technology partners (e.g., UiPath, Mendix), aligning local initiatives with regional and global partnership strategies
• Proactively track market trends and innovations in the automation and digital consulting space, and provide strategic guidance to help shape and align regional priorities
• Ensure strong, long-term client relationships across industries by engaging with C-level stakeholders, understanding their strategic priorities, and positioning the company as a trusted advisor
• Manage local administrative operations
• Mentor and guide local team members, supporting their development and fostering a collaborative, high-performance culture
• Represent Spain in regional leadership meetings, contributing to operational and strategic discussions

Requirements

• Proven experience working in Consulting is a must, ideally within Professional Services related to Technology, Automation, or Digital Transformation
• Strong existing network on Spanish market..?
• Up-to-date knowledge of industry trends, automation, digital transformation, preferably keeping up with the news on RPA; process mining, low code, AI .
• Demonstrated success in driving revenue, managing key accounts, and supporting sales growth
• Experience building and leading high-performing teams
• Strong understanding of the Spanish market
• Excellent relationship-building skills with clients, partners, and internal stakeholders
• Excellent presentation and communication skills, with the ability to clearly demonstrate results and articulate value to clients, including executive audiences
• Strong organizational and analytical skills, with experience in forecasting, reporting, and performance tracking
• Fluent Spanish and strong English communication skills
• Location: Barcelona, Spain (with flexibility for hybrid working and some travel required)

What do we offer:

• A unique opportunity to shape the direction of our business in Spain — you decide, you lead, you make the impact
• A highly engaged and motivated team that’s ready to follow and grow with strong leadership
• A lean, agile organization — no heavy corporate structure, no endless approval chains
• A culture that values proactivity, ownership, and meaningful contribution — if you want to make a real impact, this is the place
• An  office located in Barcelona, with flexibility for travel and hybrid working
• 30 days paid vacation
• Recognition and rewards for both team and individual achievements
• Competitive compensation and bonus package linked to performance and results
• Opportunities for international collaboration and global career growth

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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