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Digital Marketing Lead

Singapore

The Company 

RightShip is the world’s biggest third party maritime due diligence organization, providing expertise in global safety, sustainability and social responsibility best practices. 

We bring together years of industry expertise with the output from analytics and large data sets to provide our safety and environmental scoring systems, recommendations and consultancy services. 

Using leading data and technology, we aim to set new benchmarks in environmental protection. We support global initiatives and action influencing practical and impactful change, enabling “win-win” for business and the environment. 

To find out more visit RightShip.com. 

What we offer 

We offer a place where you know you are contributing to an organization who are constantly working to ensure ships are safe as possible so that crew and cargo are protected. We are passionate about maritime efficiency, safety and sustainability practices. 

We offer generous rewards. Our base salary is competitive, we support employee wellbeing and provide our employees with a Healthy Living Allowance and our annual incentive scheme is awesome. We have some great talent who are happy to share their experience and skills to help you on your way and we are committed to professional development to make sure your career keeps growing while you’re working with us.

 

What makes RightShip a great place to work at:

RightShip is an equal opportunity employer, and we champion diversity. Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities, and generations. We believe that a diversity of experiences makes us stronger—as individuals, as communities and as an organization.

Don’t meet every single requirement of this role? Still apply! Research tells us that that women and underrepresented groups are less likely to apply unless they meet every single requirement.  At RightShip we believe that the right hire is someone who makes an addition to our culture, rather than someone who fits in and conforms to our status quo. We want to add team members who not only value RightShip standards and workplace culture, but also bring an aspect of diversity that positively contributes to our work environment. If you are excited about this role, or about our company in general, we would love to hear from you!

Key Responsibilities   

Digital Marketing Strategy & Execution 

  • Lead the optimisation of our martech stack 
  • Lead the development and execution of integrated digital marketing strategies across paid media, email, SEO, content syndication, and more. 
  • Collaborate with senior executives to align digital priorities with overall business objectives and future growth plans. 
  • Collaborate with product marketing and sales to align campaigns with business objectives and buyer journeys. 
  • Coordinate digital campaign calendar and ensure timely execution of always-on and campaign-based activations. 
  • Stay current with digital trends, tools, and best practices, bringing fresh ideas to the table. 

 Marketing Technology Stack Guardian 

  • Serve as the owner and strategist for our marketing technology stack, with HubSpot at the core. Ensure our tools are fully leveraged to support scalable, data-driven marketing. 
  • Oversee and optimise workflows, lead scoring models, segmentation strategies, email marketing, and landing page performance. 
  • Ensure seamless integration and alignment of marketing automation with sales and CRM systems. 
  • Mentor Marketing Automation Coordinator to maintain data quality, attribution accuracy, and effective lead lifecycle tracking. 
  • Continuously evaluate and improve our martech ecosystem to support growth, efficiency, and actionable insights. 

 Digital Marketing Campaigns  

  •  Lead strategy, execution, and optimisation of high-impact digital campaigns to drive demand, engagement, and pipeline growth. 
  • Oversee paid media across channels including Google, LinkedIn, content syndication, and display—ensuring campaigns are data-driven, targeted, and aligned to key segments. 
  • Develop and execute Account-Based Marketing (ABM) initiatives to engage priority accounts with personalised content and experiences. 
  • Collaborate with design and content teams to ensure all creative assets are on-brand, effective, and aligned with campaign goals.  

Agency & Team Management 

  • Manage the relationship with our digital agency partner—owning briefs, KPIs, and delivery timelines to maximise ROI. 
  • Lead and mentor one internal team member, supporting campaign execution, reporting, and skill development. 

 KPI Reporting 

  • Provide detailed reporting on campaign performance, budget utilisation, and business impact to marketing head and ELT.   

Qualifications, Skills & Experience  

  • Tertiary qualification in Digital Marketing  
  • 8 – 10 years of relevant work experience, preferably in a B2B SaaS environment. 
  • Proficiency in using B2B marketing automation tools and software is essential, preferably Salesforce and HubSpot 
  • Proven track record of running high-performing digital campaigns that generate and nurture leads. 
  • Excellent analytical skills and the ability to derive insights from data to improve campaign performance. Proactive, able to work independently and in a team 
  • Good communication and excellent teaming with internal team and external agencies 
  • Good project management and time management skills 
  • Able to multi-task and adjust to changing priorities under tight deadlines 

 

RightShip is an Equal Opportunity Employer and values diversity, enables access and promotes inclusion in our workplace. You must have the right to live and work in this location to apply for this job.

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At RightShip, we are committed to promoting diversity, equity, and inclusion throughout our organisation. We recognise the value of having a diverse workforce that brings different perspectives and experiences to the table, and we believe that a culture of inclusion leads to better outcomes for our employees, customers, stakeholders as well as the collective Maritime industry. 

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