RnD Media Buyer

Retenta is a full-funnel marketing partner for iGaming brands across Latin America, covering the entire player journey — from turnkey brand launches to long-term retention. Our services span brand sponsorships, media and communication, paid acquisition, SEO, affiliates and influencers, as well as CRM and gamification built to turn first deposits into lifetime value. 

Perfect for those who aim to:

• Research, test, and launch campaigns on Google UAC, Apple Search Ads (ASA), Telegram Ads, X (Twitter) Ads, and other paid acquisition channels;

• Own App Store Optimization (ASO): keyword research, metadata, creative testing (icons, screenshots, preview videos) to improve organic visibility and conversion rate;

• Continuously identify, evaluate, and pilot new traffic sources and acquisition channels relevant to iGaming;

• Design and run structured tests (creatives, bidding strategies, targeting signals, product pages) to validate new channels before scaling;

• Analyze test results, build hypotheses, and document learnings to inform future acquisition strategy;

• Manage creative asset feeds and audience/conversion signals to optimize automated bidding (UAC, ASA);

• Collaborate with creative, ASO, and analytics teams to align testing roadmaps and share insights across channels;

• Monitor competitor ASO strategies, store trends, and algorithm updates (Google Play, App Store) to spot new opportunities;

• Track and report on channel performance using CPA, ROMI, IPM, conversion rate, and other relevant metrics.

Experience you’ll need to bring:

• Proven experience 2+ years in mobile user acquisition, with hands-on work in Google UAC and/or Apple Search Ads;

• Practical experience with ASO — keyword optimization, A/B testing store listings, and working with tools like AppTweak, ASOMobile, or Sensor Tower;

• Experience testing or launching campaigns on Telegram Ads, X Ads, or similar emerging/alternative channels is a strong plus;

• Solid understanding of mobile marketing metrics (CPA, CPI, ROMI, retention/LTV basics);

• Experience with MMP/tracking tools (AppsFlyer, Adjust, or similar) and analyzing cohort data;

• Comfortable working with limited historical data and building test plans from scratch;

• Experience in iGaming or another regulated/high-competition vertical is a must.

It's a perfect match if you have those personal features:

• Analytical mindset with strong attention to detail;

• Curiosity and a proactive approach to testing new ideas and channels;

• Result-oriented with focus on measurable outcomes;

• Ability to balance creativity with data-driven decision-making;

• Strong ownership and accountability for campaign performance;

• Adaptability in a fast-changing environment (platforms, trends, algorithms);

• Good communication skills and ability to work cross-functionally.

We offer competitive benefits to support your professional and personal growth, including:

• Health & Wellness Focus;

• Global Medical Coverage;

• Growth Opportunities;

• Benefits Programs (compensation for the gym/stomatology/psychological service & etc.);

• Performance-Driven Rewards;

• Dynamic Work Environment.

Apply, and let your growth journey begin.