Marketing Executive

Renaissance® is a global leader in education technology. We help schools and school groups in the UK and around the world with educational assessments, practice and intervention solutions, and data analytics. Renaissance now incorporates GL Assessment (known internationally as GL Education), too – a leading provider of educational assessments. 

Together, our assessments offer the ideal starting point to help teachers understand their students’ strengths and pinpoint areas of need. Our teaching and learning tools then provide effective next steps, with online literacy and maths solutions that meet students exactly where we are. 

Worldwide, we support over 18 million students, operating in over 100 countries. 

About this role:

We are looking for a Marketing Assistant known internally as a Marketing Executive to join us at Renaissance. The purpose of this role is to support Renaissance’s marketing efforts among schools predominantly in the UK and Ireland with the aim of generating sales leads and supporting current customers through timely and engaging communications to encourage retention. 

What you’ll be doing: 

You will be focusing on working to promote Renaissance and its products to enhance our sales strategy, which will include activities such as  

Campaign Management (approximately 40% of role) 

• Develop, build, manage and analyse email marketing campaigns  
• Working with our in-house designer, develop and maintain promotional and support content for prospects and customers (including brochures, flyers and newsletters) 
• Monitor and report on lead generation activity 
• Track, analyse and report on key marketing statistics (in conjunction with the Marketing Manager and UK Commercial Operations team).  

Customer Lifecycle (approximately 40% of role) 

• Support the Marketing Manager in the development, maintenance and reporting of our customer lifecycle programme  
• Develop automated email programmes to support customer onboarding and subscription renewal 
• Liaise with the Product team to develop and execute new product trial campaigns. 

General (approximately 20% of role) 

• Maintain the email communications schedule  
• Manage and maintain the website  
• Contribute to monthly reports 
• Support lead administration as required 
• Undertake ad hoc duties as assigned. 

Skills and experience required: 

To be considered for the role of Marketing Executive you will be a Marketing professional preferably within the education technology sector and have excellent communication (oral, written and presentational) and organisational skills with excellent attention to detail and a high level of responsiveness  

You will also have/be: 

• Educated to degree level, a marketing or business degree would be desirable 
• Practical experience working within a marketing environment  
• Good computer skills with a thorough knowledge of programmes such as MS Word, Excel and PowerPoint. Database and CRM experience (preferably Salesforce) would be desirable, as would familiarity with content-management website software (such as WordPress) and email sender software (such as Marketo) 
• Experience of automated communications programmes would be desirable but not essential. 
• Familiarity with the education sector would be useful, although not essential.   

We are looking for someone who aligns with Renaissance's mission to accelerate learning for all children and adults of all ability levels and ethnic and social backgrounds, worldwide, who is/ has: 

• Self-motivated 
• Ability to learn quickly and thoroughly the skills and knowledge most pertinent to success e.g. marketing processes, customer needs and product/solution benefits  
• Driven to maintain high standards with exceptional attention to detail 
• Driven to succeed and capable of prioritising/managing workload to meet milestones and deadlines; strong time management skills  
• Ability to thrive in a fast-paced environment and technology-focused organisation   
• Excellent problem-solving skills and ability to develop new approaches/solutions to achieve targets  
• Flexible attitude and ability to work within a team.  

Additional information:  

This is a hybrid-based role working out of our Vantage Head Office 3 Days per week..  

We offer a competitive base salary of £31,000 per annum, Plus amazing benefits  

Benefits:  

• 25 Days per annum plus Bank Holidays (3 to be used for Christmas shutdown)  
• A day off for your birthday, to be used in the month of your birthday.   
• Monday to Friday 37.5 hours per week– Generally 9.00am to 5:30pm (with an unpaid hour for lunch daily), subject to the demands of the role.  
• Hybrid Working Policy - 3 Days in our Offices which are strategically located at the edge of the M4 gateway, Vantage London Great West Road, Brentford, TW8 9AG, with free parking available on site.  
• Pet friendly office – with the ability to bring your pet to work with approval from your manager.   
• Access to a benefits and discount platform with access to 1000’s of discounts at retailers, leisure attractions and restaurants (provided by Reward Gateway)  
• BUPA Healthcare, life assurance, permanent health insurance  
• Pension scheme with enhanced employer contribution  
• Season ticket loan and EAP.  

We have an ongoing commitment to Diversity, Equity and Inclusion and have taken strides to become a more welcoming and inclusive workplace, including the introduction of our DEI Matters Network which is owned and driven by our staff. 

We are an equal opportunities employer. We encourage and welcome applications from all underrepresented groups, as we believe and strive for community representation within our organisation. 

If you have a disability and would prefer to apply in a different format or would like us to make reasonable adjustments to enable you to apply or attend any interview, please contact us and we will talk this through with you. 

All your information will be kept confidential according to GDPR guidelines. Please note that we can only consider applicants who already hold a full work permit. 

This role is subject to DBS and background checks.